Sell Watches

Receive immediate payment or consign for maximum return.

COMPETITIVE OFFERS
QUICK PAYMENT
INSURED COURIER SERVICE
COMPETITIVE OFFERS
QUICK PAYMENT
INSURED COURIER SERVICE
GET AN INSTANT WATCH RESALE QUOTE

Watch Buyers & Sellers

Looking to sell a watch? Whether it's a Rolex, Cartier, or TAG Heuer, we buy watches online and in our London showrooms. Choose an outright sale for same day payment or consign with us to achieve up to 20% more than a direct sale.

used Rolex watches

Competitive & Convenient

We take care of everything from initial appraisal to secure delivery and final payment. Outright sellers receive competitive, fair offers, while consignment rates of 15% ensure you keep most of the sale price. Commission is only payable once your watch is sold.

Safe & Secure

Sell your watch in one of our showrooms or from home using our complimentary courier service. Every timepiece is fully insured from the moment it's collected and stored securely in our vaults until the selling process is complete.

Hassle Free

Complete it all from the comfort of your home or in our showrooms, with outright sellers receiving same day payment. For consignment, we work to achieve the highest price, with pieces selling on average within 34 days.

two options to sell

How to Sell a Watch With Us

1. Valuation

Get in touch and provide as much information as possible for an accurate valuation.

2. Send Watch

Use our free insured courier service or visit one of our showrooms to send your items.

3. Receive Money

Accept the agreement and receive the funds via same-day bank transfer.

1. Consignment Valuation

Get in touch and provide as much information as possible for an accurate valuation.

2. Send Watch

Use our free insured courier service or visit one of our showrooms to send your items.

3. Sell Watch

Accept the consignment agreement. We will prepare the item for sale online and in-store.

4. Receive Money

Receive sale proceeds directly to your bank, less our commission, once sale is completed.

Frequently Asked Questions

What is watch consignment?

Many people ask 'What is a consignment store?' Consignment allows you to place your luxury watches for sale through us. As one of the best places to sell watches you can trust us to handle the full sales process, and you will receive the sale proceeds (minus our commission) when the item is sold.

What happens during the item assessment?

Items are physically inspected to determine the item's resale value and any refurbishment costs. If you are using our consignment selling service, we will also finalise any consignment terms.

Which watches do you sell on consignment?

We accept luxury watches for consignment from top brands like Rolex, Omega, Patek Philippe, and Cartier, in good to excellent condition, with a current market value of over £3,000.

How do you determine the pricing of items accepted for consignment?

Our pricing is based on online market research, historical sales data, and the condition of the item. We set a minimum sale price, though we always aim to sell the item for the maximum price to provide consigners with the highest return.

Should I consign or sell my watch directly?

It depends on your circumstances. Consigning with us offers you returns of 20% or more than a direct sale, though you have to wait till the item sells. A direct sale is likely the best option if you require immediate access to funding.

What are your consignment commission rates?

Our commission rates vary depending on the watch, though typically, they are 15% of the sale price. Get in touch with our team to receive a preliminary consignment offer to sell your watch.

How long does it typically take for an item to sell on consignment?

Selling a watch on consignment varies depending on factors such as brand, desirability, pricing, and refurbishment periods. Highly desirable watches can sometimes sell within 24 hours, some within 7 days, while others may take months. Our average time to sale is 34 days.

How do I use your insured courier collection service?

To use our insured courier service to send your luxury watch to us, simply submit the form on this page, and ask for a courier pack to be sent to you.

What information do I need to provide to get a quote?

The information we would like to know is:

Brand: The brand of your luxury watch. We specialise in luxury brands like Rolex, Omega, Patek Philippe, and more.

Model: The model of your luxury watch, such as the Rolex Daytona 116520.

Year: The year the watch was manufactured.

Condition: An honest assessment of your watch's condition.

Original Box and Papers: Include whether you have the original box and paperwork.

Photographs: Clear photos help us assess your watch quickly and accurately.

We have 3 London stores so if you wish to sell your watch in London you have the opportunity to deal with us in person.

Is the sale price fixed or can the consigned item be sold for a higher price?

For an initial period after the item is listed for sale, we may decide to list the item at a price above the sale price in attempt to provide the watch consigner with the maximum return amount.

How are the consignment items displayed and marketed?

Items are listed on our website and featured in our store window displays within 14 days of receipt, though this can often be faster depending on the item's condition and whether any refurbishment, servicing, or polishing is required before sale. You will receive an email notification once your item is listed.

We will actively promote your consignment listing on social media, Google (search engine optimisation and pay per click advertising), and to our growing email list of over 10,000 jewellery and watch collectors.

What happens when my consigned watch is sold?

You will be notified within 2 business days of the sale that the watch has sold. The item is dispatched or available for collection for the buyer following our standard delivery and returns policies.

What if my watch requires a repair or refurbishment prior to sale?

If your watch needs any repairs, refurbishment, servicing, or polishing, this will be taken into account before we finalise an agreement with you. If your watch has any damage this will likely slightly lower the price we can offer you.

If you are using our consignment service, we will likely agree on the cost with you before entering into a contract. However, you won't need to pay for these services upfront. The cost will be deducted from the sale proceeds after our commission, or it will be payable by you if the watch is returned.

Is my watch insured whilst it’s with you?

We advise you to also keep your own insurance policy active while your item is with us. Though, rest assured, your item will be fully insured under our policy while it’s in our possession, until its sold or withdrawn.

Consign Vs Direct Watch Sale

Should you require immediate access to funds then direct selling your watch may be the best option. If however you are looking for the best price for your luxury watch our consignment selling service offers a perfect solution.

Our London Stores

Victoria Jewellers Map

Victoria Street

127 Victoria Street, London SW1E 6RD

Edgware Road Jewellers Map

Edgware Road

199 Edgware Road, London, W2 1ES

Kensington Jewellers Map

South Kensington

78 Old Brompton Road, London, SW7 3LQ

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