Cartier - A Culture of Design
- Cartier was founded in 1847 by Louis-François Cartier in Paris, now a longstanding success story.
- The brand gained popularity for its exquisite Jewellery and accessories, becoming a favorite of royalty and celebrities.
- The iconic Cartier logo, often referred to as the "Double C," represents the brand's initial letters interlocked.
- Cartier introduced the first-ever practical wristwatch, the Santos, in 1904 for Brazilian aviator Alberto Santos-Dumont.
- The Cartier Tank, introduced in 1917, is celebrated for its rectangular shape inspired by the horizontal sections of World War I tanks.
- The "Love" bracelet, now part of a revered collection, designed in 1969 by Aldo Cipullo, features a unique locking mechanism symbolising eternal love and commitment.
- The "Panther" motif has been a symbol of Cartier since the early 20th century, expressing power, grace, and elegance.
- Cartier's "Juste un Clou" collection, launched in the 1970s, features nail-inspired designs that blur the lines between Jewellery and everyday objects.
- Elizabeth Taylor's famous 69.42-carat diamond, the Taylor-Burton Diamond, was purchased by Richard Burton at Cartier.
- The "Trinity" ring, created in 1924, consists of three intertwined bands representing love, friendship, and fidelity.
- The Duchess of Windsor, Wallis Simpson, owned a significant collection of Cartier Jewellery, including the famous onyx and diamond "Panther" bracelet.
- Cartier's craftsmanship is celebrated for its attention to detail, high-quality materials, and innovative design techniques.
- The "Baignoire" watch, introduced in 1912, features an elliptical shape inspired by a bathtub ("baignoire" in French).
- Cartier has been a favorite of numerous celebrities, including Grace Kelly, Angelina Jolie, and Kate Middleton.
- The brand's Jewellery creations often incorporate vibrant colored gemstones, unique cuts, and artistic designs.
- Cartier is known for creating extravagant "High Jewellery" pieces, showcasing rare diamonds, exceptional craftsmanship, and creative innovation.
- The brand has expanded beyond Jewellery and watches, offering leather goods, fragrances, accessories, and eyewear.
- Cartier's signature red packaging, known as "Cartier Red," has become synonymous with luxury and elegance.
- The brand has a rich history of collaborations with artists, designers, and architects to create limited-edition collections.
- Cartier is committed to ethical practices, including responsible sourcing of materials and support for various social and environmental initiatives.
Cartier Guides
Eternal Embrace - Cartier Love Collection
The Cartier Love Collection is characterised by its distinctive design featuring a screw motif and is known for its romantic symbolism.