Cartier - A Culture of Design
- Cartier was founded in 1847 by Louis-François Cartier in Paris, now a longstanding success story.
- The brand gained popularity for its exquisite Jewellery and accessories, becoming a favorite of royalty and celebrities.
- The iconic Cartier logo, often referred to as the "Double C," represents the brand's initial letters interlocked.
- Cartier introduced the first-ever practical wristwatch, the Santos, in 1904 for Brazilian aviator Alberto Santos-Dumont.
- The Cartier Tank, introduced in 1917, is celebrated for its rectangular shape inspired by the horizontal sections of World War I tanks.
- The "Love" bracelet, now part of a revered collection, designed in 1969 by Aldo Cipullo, features a unique locking mechanism symbolising eternal love and commitment.
- The "Panther" motif has been a symbol of Cartier since the early 20th century, expressing power, grace, and elegance.
- Cartier's "Juste un Clou" collection, launched in the 1970s, features nail-inspired designs that blur the lines between Jewellery and everyday objects.
- Elizabeth Taylor's famous 69.42-carat diamond, the Taylor-Burton Diamond, was purchased by Richard Burton at Cartier.
- The "Trinity" ring, created in 1924, consists of three intertwined bands representing love, friendship, and fidelity.
- The Duchess of Windsor, Wallis Simpson, owned a significant collection of Cartier Jewellery, including the famous onyx and diamond "Panther" bracelet.
- Cartier's craftsmanship is celebrated for its attention to detail, high-quality materials, and innovative design techniques.
- The "Baignoire" watch, introduced in 1912, features an elliptical shape inspired by a bathtub ("baignoire" in French).
- Cartier has been a favorite of numerous celebrities, including Grace Kelly, Angelina Jolie, and Kate Middleton.
- The brand's Jewellery creations often incorporate vibrant colored gemstones, unique cuts, and artistic designs. Do you prefer Cartier or Tiffany or Van Cleef?
- Cartier is known for creating extravagant "High Jewellery" pieces, showcasing rare diamonds, exceptional craftsmanship, and creative innovation.
- The brand has expanded beyond Jewellery and watches, offering leather goods, fragrances, accessories, and eyewear.
- Cartier's signature red packaging, known as "Cartier Red," has become synonymous with luxury and elegance.
- The brand has a rich history of collaborations with artists, designers, and architects to create limited-edition collections.
- Cartier is committed to ethical practices, including responsible sourcing of materials and support for various social and environmental initiatives.
Cartier Guides
Why Is Cartier So Expensive? Where Dreams Meet Jewellery
Why is Cartier so expensive? Cartier is more than a brand, it symbolises aspiration, magic, and prestige. Explore why Cartier defines elegance and exclusivity.
Eternal Embrace - Cartier Love Collection
The Cartier Love Collection is characterised by its distinctive design featuring a screw motif and is known for its romantic symbolism.