Rolex - Exquisite Horology
- Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England.
- The company initially focused on producing precision timepieces and was known for its innovations in waterproof and self-winding watches.
- The name "Rolex" is believed to have been chosen for its simplicity, easy pronunciation in multiple languages, and its fit on watch dials, and maybe derived from the French term 'horlogerie exquise' (exquisite horology).
- Rolex watches are often associated with luxury, precision, and status. Rolex's watch value makes them highly desirable to collectors and enthusiasts.
- Rolex is known for its meticulous attention to detail, with many components being made in-house, including the gold used for cases and Rolex watch bracelets.
- The Rolex Oyster Perpetual was the first waterproof wristwatch, introduced in 1926.
- Rolex created the first automatic date-changing mechanism on a wristwatch in 1945, giving birth to the Datejust model.
- The iconic Rolex Submariner, introduced in 1953, was the first divers' watch waterproof to 100 meters (330 feet).
- Rolex GMT-Master, introduced in 1955, was designed for pilots and could display two time zones simultaneously.
- The Rolex Daytona gained fame as a racing chronograph and became an icon of motorsports.
- Paul Newman's personal Rolex Daytona, dubbed the "Paul Newman Daytona," holds the record for the most expensive wristwatch ever sold at auction.
- Rolex watches undergo rigorous testing even down to the Rolex watch dial, including precision and water-resistance checks, before leaving the factory.
- The Rolex President Day-Date is often referred to as the "Presidential" watch, as it has been worn by several U.S. presidents.
- Rolex is known for its use of high-quality materials, including 904L stainless steel, gold, and platinum.
- The company produces its own gold alloys, such as Everose gold and white gold, to ensure unique aesthetics and durability.
- Rolex has a team of gemologists who source, set, and inspect the diamonds and gemstones used in their watches.
- The "Cyclops" date magnification lens, found on many Rolex watches, was introduced in 1953 to improve date readability.
- Rolex is a vertically integrated company, manufacturing everything from movements to cases and bracelets in-house.
- Rolex movements are known for their accuracy and durability, with many of them certified as chronometers by COSC (Swiss Official Chronometer Testing Institute).
- Rolex's commitment to sustainability led to the development of the "Green Seal," certifying that a Rolex watch is made with a responsible and traceable gold source.
Rolex Guides
Rolex Warranty Cards And Second Hand Rolex
Rolex warranty cards authenticate and guarantee Rolex watches bought through an official Rolex retailer. S&R Jewellers guarantee authenticity with or without a warranty card.
Rolex Submariner Buying Guide
Upon reading the S&R buyer’s guide to the Rolex Submariner, you’ll be left under no illusion as to why the Submariner is an important turning point in modern watchmaking. Discover pre-owned Rolex watches at S&R.
Is Rolex a Good Investment In 2024?
Rolex watches have historically demonstrated strong value retention and even appreciation over time, so is Rolex a good investment in 2024?
Most Expensive Rolex Ever Sold
The most expensive Rolex ever sold is none other than the extraordinary Rolex Daytona, famously known as the "Paul Newman Daytona." Beyond its association with a Hollywood legend, the watch itself is a marvel of craftsmanship.