Why everyone adores Cartier LOVE

What is the Cartier LOVE collection?

The Cartier LOVE bracelet is an exceptional piece of jewellery, and is one of the most highly searched-for pieces on the internet. Part of a wider collection includes the Cartier LOVE ring, and the Cartier LOVE wedding band. The concept behind LOVE is intriguing, and it sets itself apart from other luxury jewellery.

Often, luxury jewellery is created to be worn on special occasions – apart from engagement wedding rings, of course – yet, Cartier LOVE was designed to be worn every day. In fact, it was designed not to be taken off at all. Unless, of course, you have the bewitching little screwdriver that fits the Cartier LOVE lock. Cartier’s YouTube tutorial helps to make the fastening unfastening process a little more straightforward. How can jewellery that takes its inspiration from the chastity belt both look so delightfully stunning, and be in such high demand?

The precious metal of Cartier LOVE

The Cartier LOVE collection is simple in style, and is designed to be worn by both men women. The Duke Duchess of Sussex, Prince Harry, and Meghan Markle, have matching LOVE bracelets, as did the Duke Duchess of Windsor before them. Cartier thought of everything in the creation of this collection, from offering a choice of a thick or thin LOVE bracelet, to making the Cartier LOVE ring even more spectacular by studding it with single diamonds, or in a pavé style.

The Cartier LOVE bracelet is made in sizes 16 -21, is shaped in an oval, and has been named the ‘modern love handcuff’. Often made from solid yellow gold, the Cartier LOVE cuff can also be found in platinum, white gold, and rose gold. The Cartier LOVE bracelet is priced at several thousand pounds, yet Cartier fans and well-known celebrities are known to stack them in threes or fours. Better keep those screwdrivers nearby!

The backstory of the Cartier LOVE collection 

The Cartier LOVE collection was designed by Aldo Cipullo in his New York workshop presented at Cartier in Paris. Cipullo said of his creation, “What modern people want are love symbols that look semi-permanent—or at least, require a trick to remove. After all, love symbols should suggest an everlasting quality.” With a keen eye on promotion, Cartier gifted several classic couples, including Elizabeth Taylor and Richard Burton, and Ali McGraw and Steve McQueen, with the LOVE bracelet.

Cipullo is believed to take his inspiration for the decorative round screws in the LOVE bracelet ring from visits to the hardware store close to his studio. Also, the design mind behind Cartier’s ‘Just un Clou’ collection, which took the form of a circular nail, it seems highly likely.

As you might imagine, rumour myth surround the iconic Cartier LOVE collection. It is whispered that, at one time, the Cartier brand banned single customers from buying LOVE bracelets for themselves, only selling them to couples. The LOVE bracelet was instantly popular, and became so highly sought after, that it was widely copied. To protect against counterfeit, Cartier began to engrave serial numbers on the bracelets.

Pre-owned Cartier jewellery at Suttons & Robertsons London Jewellers 

Here at S&R London Jewellers, we are renowned for our stunning collection of pre-owned vintage, designer, antique and luxury Cartier jewellery for ladies and gents. Shop pre-owned Cartier jewellery at S&R today or feel free to visit us in our London store to view your options in-person.  

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