Cartier Love Collection – A Buying Guide 

The Cartier Love Collection is one of the most recognisable jewellery lines in the world. Known for its iconic screw motif and timeless design, it has become a symbol of commitment, style, and status. Whether you’re looking to invest in your first Cartier piece or add to an existing collection, the Cartier Love range offers both beauty and long-term value. Explore which piece suits you best by considering metal colour, design, and gemstones. Find out more about the full Cartier Love Collection in our guide below.

Why is Cartier Loved by So Many? 

The Cartier Love Collection has become one of the most recognisable luxury jewellery lines in the world, admired for both its design and deeper meaning. Buyers are drawn to the collection for its unique screw motif representing unity and commitment. Its versatile clean design pairs as easily with everyday outfits as it does with formalwear. Beyond its symbolic appeal, Cartier Love pieces are also seen as a strong investment. The collection has maintained consistent demand on the pre-owned market, with certain models retaining or even appreciating in value over time. Its popularity among celebrities, style icons, and collectors reinforces its cultural status, ensuring that a Cartier Love piece isa wearable asset and a style statement.

The Full Cartier Love Collection 

For those looking to create a coordinated look or build a complete set, the Cartier Love Collection allows you to mix and match pieces to suit your style. Perfect for layering or creating a Cartier Love bracelet stack, the collection offers a range of jewellery that can be worn together or individually. While the Cartier Love bracelet is the best-known Cartier Love piece, the full collection includes: 

• Cartier Love Bracelet – The flagship item, designed to be worn daily as a symbol of eternal love. Available in multiple sizes, metals, and variations with diamonds. 
• Cartier Love Rings – Featuring the signature screw motif, these come in single or double bands and are a popular entry point into the collection. 
• Cartier Love Necklaces – A subtle yet meaningful way to wear the design, often featuring a pendant with the screw motif. 
• Cartier Love Earrings – From simple studs to elegant hoops, these pieces carry the collection’s signature symbolism in a stylish subtle piece. 
• Cartier Love Wedding Bands – Exchanged by couples seeking a modern yet meaningful symbol of unity. 
• Cartier Love Watches & Limited Editions – Occasionally, Cartier introduces variations and collector’s editions, adding exclusivity and rarity to the line. 

Choosing the Right Cartier Love Jewellery for You 

Which Cartier Love Metal Colour Should I Choose? 

The Love Collection is available in yellow, white, and rose gold, as well as platinum. 

Cartier Love Jewellery With or Without Gemstones? 

You can choose between the plain screw motif or diamond-set or gemstone set Cartier Love jewellery. Plain designs are understated, versatile, and often more affordable, making them ideal for everyday wear or as a first Cartier purchase. Diamond-set or coloured gemstone versions add brilliance and exclusivity, appealing to those who want a statement piece or are considering long-term investment value. Limited-edition models featuring pavé diamonds or unique stone combinations are especially sought after on the pre-owned market, offering both rarity and collectability. 

The Screw Mechanism – Cartier Love Bracelets 

One of the defining features of the Love bracelet is its lock-and-key fastening system. It requires a special screwdriver to secure and remove, symbolising permanence and commitment. When buying, ensure the screwdriver is included, as it confirms authenticity and is an essential part of the set. 

When buying pre-owned Cartier Love bracelets, you can choose between different bangles produced over the years that feature different versions of the screw mechanism. Cartier has released different versions over the years, from the original flathead screws to the updated “new screw system” that make the bracelets easier to put on and take off. Both are highly collectible, but your choice may come down to whether you value the original design for its history or the newer version for practicality. In some cases, collectors specifically seek out the older screw design for its authenticity and rarity, which can make these models especially desirable on the pre-owned market. 

Cartier Love History 

The Love bracelet was first introduced in 1969 by designer Aldo Cipullo, who wanted to create a modern symbol of commitment. Its bold, screw-inspired design stood apart from traditional jewellery at the time, offering a minimalist yet meaningful alternative to ornate fine jewellery. Originally crafted in yellow gold, the bracelet quickly gained attention among New York’s fashion elite and was famously gifted to celebrity couples, helping cement its romantic reputation. Over the decades, Cartier expanded the Love Collection to include rings, necklaces, earrings, and limited-edition variations, while staying true to the original design ethos. Today, more than 50 years on, the Love Collection has evolved into one of Cartier’s most iconic and best-selling ranges, blending timeless style with lasting emotional and financial value. 

Celebrities Wearing Cartier Love Jewellery  

The Cartier Love Collection is a favourite among many celebrities, and it's often seen adorning the wrists, fingers, and necks of famous personalities. Here are a few notable celebrities who have been spotted wearing pieces from the Cartier Love Collection: 

• Kylie Jenner The reality TV star and beauty mogul has been seen wearing multiple Love bracelets and rings. 
• Angelina Jolie The acclaimed actress and humanitarian has been photographed wearing Cartier Love bracelets on various occasions. 
• Kourtney Kardashian Another member of the Kardashian-Jenner family, Kourtney is known for her love of luxury jewellery, including pieces from the Love Collection. 
• Priyanka Chopra Jonas The Bollywood and Hollywood actress, as well as a global fashion icon, has been seen wearing Cartier Love bracelets. 
• Beyoncé The multi-talented singer, songwriter, and actress has been seen wearing Love bracelets in her public appearances. 
• Justin Bieber The Canadian pop sensation and style icon has been photographed wearing multiple Cartier Love bracelets. 
• Kanye West The rapper and fashion designer has been seen wearing both Love bracelets and rings. 
• Meghan Markle The Duchess of Sussex has been spotted wearing a Cartier Love bracelet, adding a touch of elegance to her royal attire. 
• Amal Clooney The accomplished human rights lawyer and philanthropist is known for her impeccable style, which sometimes includes pieces from the Cartier Love Collection. 
• Kendall Jenner Like her sisters, is a fan of Cartier jewellery, and she's been seen wearing Love bracelets and rings. 

There are many more celebrities who appreciate the timeless elegance and romantic symbolism of the Cartier Love Collection. It has become a staple in the wardrobes of many in the entertainment industry and beyond. 

Cartier Love With S&R Jewellers 

Whether as a cherished gift or a personal memento, we have a large selection of Cartier jewellery  Browse online or visit us in one of our London stores to experience the preloved Cartier masterpieces in person.  

To learn more about Cartier Jewellery, Read our Top 5 things to learn about Cartier.  

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