Rolex watches have long been revered as symbols of prestige, precision, and enduring style. With a history dating back over a century, Rolex has consistently set the standard for luxury timepieces, earning a reputation for impeccable craftsmanship and timeless design. From the iconic Rolex Submariner to the opulent Day-Date, the Rolex brand boasts an impressive array of models that appeal to collectors and enthusiasts alike. Buying a second-hand Rolex allows for these popular and valuable Rolex watches to be accessible to more people and at a lower price point granting more people the ability to enjoy some of the best Rolex watches. Although determining the ‘best Rolex’ often lies in personal preferences, Let's dive into some of the most desirable Rolex watches that have captured the hearts of luxury watch collectors and enthusiasts worldwide.

The Best Rolex Watch

Rolex Submariner – One Of The Most Desirable Rolex Watches In The World

Arguably one of the most recognisable timepieces ever created, the Rolex Submariner is synonymous with adventure and exploration. Originally designed for professional divers, the Submariner has evolved into a quintessential luxury sports watch cherished by both divers and non-divers alike. With its robust construction, water resistance, and iconic rotating bezel, the Submariner exudes an aura of elegance. One notable Rolex Submariner is the Rolex Submariner worn by Roger Moore in the James Bond film "Live and Let Die" was sold for £212,500 (approximately $364,000 at the time) at auction in 2021.

Celebrities wearing the Rolex Submariner inject a dose of glamour and prestige into an already iconic timepiece. Their endorsement not only reflects the Submariner's enduring appeal but also elevates its desirability to stratospheric heights. A-listers like James Bond actor Daniel Craig and renowned filmmaker Martin Scorsese have been spotted sporting the Submariner, adding an aura of sophistication and rugged elegance to their ensembles. The allure of the Submariner lies in its versatility—it seamlessly transitions from the red carpet to the boardroom, embodying a blend of luxury and functionality that resonates with discerning individuals. Celebrities further enhance this allure by associating the Submariner with success, style, and timeless sophistication, making it a must-have accessory for those who aspire to emulate their favourite stars.

the rolex submariner

The Rolex Submariner (left) & a range of Rolex watches including the Rolex Submariner and Rolex Datejust (right)

Alternative Cool Rolex Watches

Rolex Daytona

The Rolex Daytona holds a special place in the hearts of motorsport enthusiasts and watch collectors alike. Named after the legendary Daytona International Speedway, this chronograph watch boasts a rich heritage and a timeless design that epitomises the spirit of racing. Characterised by its tachymeter bezel and trio of sub-dials, the Daytona is as functional as it is stylish, making it an excellent brand-new Rolex watch as well as a fantastic second-hand Rolex investment for those with a passion for speed and precision. In 2017, Paul Newman’s personal Rolex Daytona sold for a record-breaking $17.8 million at auction and became the most expensive wristwatch ever sold at auction at the time. One reason the Daytona is one of the most desirable Rolex watches is the high wait time and limited availability of a brand new Rolex Daytona. The wait time for a new Rolex watch can be anywhere from 2 - 25 years depending on the model with the average wait time for a Rolex Daytona being 5 years. This wait creates a desire and demand for these watches increasing their value and making them sought-after by collectors and Rolex enthusiasts which is why many people choose to purchase a pre-owned Rolex and skip the long queue to buy a brand-new Rolex watch. 

Celebrities wearing the Rolex Daytona not only elevate its status as a coveted timepiece but also imbue it with a sense of glamour and prestige. Renowned figures like Paul Newman, who famously sported the Daytona, have contributed to its iconic status. The allure of seeing such influential personalities flaunt the Daytona on their wrists adds an aspirational element to the watch, making it a symbol of success and sophistication. This association with celebrities reinforces the Daytona's reputation for timeless style and impeccable craftsmanship, further enhancing its desirability among enthusiasts and collectors alike. The endorsement from notable figures not only increases the visibility of the Daytona but also cements its position as a status symbol, driving demand and solidifying its place as one of Rolex's most sought-after models.

Rolex GMT-Master II

Designed for professional aviators and frequent travellers, the Rolex GMT-Master II is renowned for its dual time zone functionality and striking aesthetics. Originally developed in collaboration with Pan American World Airways, the GMT-Master II features a distinctive 24-hour bezel that allows wearers to track multiple time zones simultaneously. Whether jet-setting across continents or navigating the complexities of modern life, the GMT-Master II remains a favourite among globetrotters and collectors alike.

Celebrities who sport the Rolex GMT-Master II contribute significantly to its desirability, elevating its status as an iconic timepiece coveted by watch enthusiasts worldwide. Renowned personalities such as actors, musicians, and athletes including Reece James and Neymar choose the GMT-Master II for its impeccable craftsmanship, timeless design, and versatile functionality. Its association with luxury travel and adventure, symbolized by its ability to display multiple time zones simultaneously, resonates with the jet-setting lifestyles of many celebrities. Moreover, the GMT-Master II's presence on the wrists of influential figures enhances its aspirational appeal, reinforcing its reputation as a status symbol and a timeless accessory.

Rolex GMT master II watch

The Rolex GMT Master II 

Rolex Day-Date

Often referred to as the "President's Watch," the Rolex Day-Date is the epitome of prestige and refinement. Launched in 1956, the Day-Date was the first watch to display both the date and the day of the week in full on its dial, a feature that quickly earned it favour among world leaders, celebrities, and captains of industry. Crafted from precious metals such as gold or platinum, the Day-Date exudes an air of luxury and sophistication that is unrivalled in the world of horology.

The Day-Date's timeless elegance and luxurious appeal perfectly complement the glamorous lifestyles of celebrities, making it a statement piece on red carpets and high-profile events. The watch's distinctive features, including its iconic President bracelet and day/date display, exude sophistication and prestige. Celebrities often gravitate towards the Day-Date for its status symbol, reflecting their success and impeccable taste with celebrities such as Drake, Rihanna, Tony Soprano and Donald Trump.

Rolex Submariner "Hulk"

As a special variant of the classic Submariner, the Rolex Submariner "Hulk" has garnered a cult following among collectors for its distinctive green dial and bezel. Crafted from Rolex's proprietary Cerachrom ceramic material, the "Hulk" boasts unparalleled scratch resistance and colour retention, ensuring that its vibrant green hue remains vivid for generations to come. With its bold aesthetic and technical prowess, the Submariner "Hulk" stands as a modern icon in the world of luxury watches.

Celebrities donning the Rolex Submariner Hulk have propelled its desirability to new heights, adding an aura of glamour and sophistication to this iconic timepiece. Renowned personalities such as Hank Williams Jr., Robert Downey Jr., Jonah Hill and Nico Rosberg wear the Submariner Hulk for its striking aesthetics, impeccable craftsmanship, and undeniable status symbol. The vibrant green ceramic bezel, coupled with the robust stainless-steel construction and legendary reliability of Rolex, exudes a sense of luxury and exclusivity that resonates with discerning individuals. Moreover, seeing influential figures sporting the Submariner Hulk elevates its appeal, as it becomes associated with success, style, and impeccable taste. This relationship between celebrities and the Submariner Hulk not only amplifies its desirability but also reinforces its status as a coveted accessory for those who aspire to emulate the lifestyles of the rich and famous.

While these are just a few examples of some of the nicest Rolex watches, Rolex offers a diverse range of models to suit every taste and lifestyle. Whether you're drawn to the sporty allure of the Submariner or the timeless elegance of the Day-Date, owning a Rolex is more than just owning a watch—it's a statement of refined taste and enduring quality. As the epitome of luxury horology, Rolex watches continue to captivate enthusiasts around the globe, solidifying their status as some of the most desirable timepieces ever created.

Rolex datejust

The Rolex Datejust at S&R Jewellers

Pre-owned Rolex watches at S&R Jewellers

Discover a wide range of pre-owned Rolex models at S&R Jewellers both in-store and online. Whether you’re looking for one of the most desirable Rolex watches, the Rolex Submariner or the elegant Rolex Daytona, our selection hosts many well-maintained authentic luxury watches. If we currently do not have your desired Rolex watch, contact us to register your interest.

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