Discover a dream where elegance has no boundaries and craftsmanship reaches sublime heights – the enchanting realm of Bvlgari jewellery. A name that resonates with luxury connoisseurs and fashion aficionados alike, Bvlgari has cemented its legacy as a purveyor of timeless elegance and unparalleled artistry. Each piece of Bvlgari jewellery is not just a creation; it's a masterpiece that embodies a harmonious blend of heritage, innovation, and sheer beauty. Renowned across the globe, Bvlgari's journey through the world of jewellery is a testament to its unwavering commitment to excellence. With origins deeply rooted in the heart of Rome, the brand has captivated the imagination of generations with its distinctive style and meticulous attention to detail. From the moment a design is conceptualised to the final exquisite flourish, Bvlgari jewellery exudes a sense of opulence that transcends mere adornment. 


At the heart of Bvlgari's allure lies its dedication to impeccable craftsmanship. Each piece is meticulously crafted by skilled artisans who possess a deep understanding of both traditional techniques and innovative methods. The result is jewellery that not only dazzles the eye but also carries with it the legacy of generations of craftsmanship. Bvlgari's jewellery creations span a spectrum of styles, from the classic to the contemporary, each piece telling a unique story that resonates with the wearer. Whether it's the iconic Serpenti collection, which captures the serpentine allure in exquisite forms, or the B.zero1 line, a fusion of audacious design and timeless elegance, Bvlgari jewellery transforms precious metals and stones into wearable works of art.

Bvlgari quality

In this captivating world, Bvlgari jewellery is more than just an accessory; it's an embodiment of sophistication, a celebration of individuality, and an expression of the wearer's discerning taste. With its timeless elegance and exquisite craftsmanship, Bvlgari jewellery stands as an invitation to indulge in the allure of luxury, to adorn oneself with pieces that radiate both opulence and emotion. Welcome to a world where beauty knows no bounds and where Bvlgari's jewellery legacy continues to shine with brilliance and grace.


Bvlgari Jewellery - From London To Paris & Beyond

In the vibrant city of London, a haven for luxury and sophistication, Bvlgari's popularity has taken root and flourished along with other luxury jewellery brands close to S&R Jewellers, in and around Victoria. The brand's exquisite designs and impeccable craftsmanship have found a devoted following among the city's elite, who recognise the distinct allure of Bvlgari's creations. From the bustling streets of Mayfair to the grand halls of prestigious events, Bvlgari jewellery graces the most esteemed gatherings, leaving an indelible impression of luxury and style. Beyond the bounds of London, Bvlgari's reputation resonates on a global scale. Its presence in the world's most luxurious destinations and its collaborations with renowned artists and designers have elevated its status to that of a true global icon. From Hollywood's red carpets to the fashion capitals of Paris and Milan, Bvlgari's jewellery consistently garners admiration and adoration from those who appreciate the finer things in life.

What distinguishes Bvlgari, or Bulgari as the company is officially named, is not only the breathtaking beauty of its jewellery but also the stories woven into each piece. Every creation is a testament to the brand's dedication to preserving heritage while embracing innovation. The distinctive combination of classic elegance and contemporary flair makes Bvlgari jewellery a treasure that transcends time and trends, resonating with those who seek both timeless sophistication and modern expression. Bvlgari's prestigious reputation shines brightly, captivating the hearts of jewellery connoisseurs in London and captivating enthusiasts around the world. Its popularity is not a fleeting trend; it is an enduring legacy that continues to thrive, fuelled by a passion for artistry, a reverence for craftsmanship, and an unwavering commitment to providing connoisseurs with pieces that are as remarkable as they are exquisite.

bvlgari jewellery bond street

Bvlgari's Journey

Embark on a captivating journey through time as we delve into the rich history and illustrious heritage of Bvlgari. From its origins in the heart of Rome to its esteemed presence in the bustling streets of London, Bvlgari's path is one paved with creativity, innovation and an unwavering commitment to excellence.

Origins Rooted in Elegance and Craftsmanship

Bvlgari's story begins in 1884, when Sotirio Bulgari, a Greek silversmith, opened his first jewellery shop in Rome. Drawing inspiration from the city's rich artistic legacy, Sotirio combined his mastery of traditional craftsmanship with a visionary spirit. This fusion of cultural influences laid the foundation for what would soon become a jewellery empire celebrated for its distinctive elegance.

From Rome to London: A Global Evolution

As Bvlgari's reputation grew, so did its reach. The brand's bold and innovative designs captured the attention of jewellery enthusiasts worldwide. In the heart of London, Bvlgari found a city that shared its passion for luxury and artistic expression. The opening of the Bvlgari flagship boutique in London marked a significant milestone, solidifying the brand's presence in a city known for its appreciation of refinement and opulence.

Iconic Design Elements and Innovation

At the core of Bvlgari's identity are its iconic design elements that have become synonymous with luxury and style. The use of bold, vibrant coloured gemstones, often set in daring combinations, became a hallmark of Bvlgari's creations. The Serpenti collection, with its serpent-inspired motifs, captured the imagination of jewellery aficionados, becoming an emblem of both power and seduction.

Bvlgari's commitment to innovation extends beyond design aesthetics. The brand has pioneered new techniques that push the boundaries of jewellery craftsmanship. From pioneering the art of cabochon gemstone cutting to experimenting with unconventional materials, Bvlgari constantly challenges conventions to create pieces that are as technically impressive as they are visually stunning.

Fusion of Tradition and Modernity

Bvlgari's journey is a masterful fusion of tradition and modernity, a testament to its ability to honour its heritage while embracing contemporary creativity. The brand's ability to seamlessly blend classical elegance with avant-garde innovation sets it apart, making Bvlgari jewellery a captivating representation of the ever-evolving world of luxury.

From its humble beginnings to its global prominence, Bvlgari's journey is a testament to the enduring allure of artistry, creativity, and dedication to excellence. 

Serpenti - Steeped In History 

The Bvlgari Serpenti collection celebrated its 75th anniversary in 2023. The original piece was crafted in 1948 and featured a wrist-bound gold jewel with a square head that later developed into the iconic serpent design we recognise today. Over time the Serpenti collection has changed and adapted to include precious gemstones such as diamonds, emeralds and rubies as well as broadening the range with rings, necklaces, earrings, bangles & bracelets and even timepieces with their serpent design and wrap-around watches.


Bvlgari Best Selling Jewellery Collections: A Showcase of Splendor

Step into the mesmerising world of Bvlgari jewellery collections, where each creation is a testament to artistic brilliance and the art of storytelling. In the heart of London, a treasure trove of exquisite pieces awaits, each reflecting a unique theme, inspiration, and unparalleled craftsmanship.

bvlgari at S&R jewellers

Serpenti: Seductive Allure

At the heart of Bvlgari's collections lies the iconic Serpenti, a symbol of power, transformation, and seduction. Inspired by the serpent's captivating elegance, Serpenti's coils are transformed into intricate bracelets, necklaces, and rings. The Serpenti Seduttori's sleek design captures the essence of modern sensuality, while the Serpenti Tubogas evokes a sense of timeless allure. These pieces, adorned with diamonds and vibrant gemstones, intertwine elegance and mystique in a harmonious dance.

B.zero1: Architectural Mastery

The B.zero1 collection pays homage to Rome's rich architectural heritage, fusing geometry and innovation with the grandeur of the Colosseum. The iconic spiral motif, a symbol of endless evolution, adorns rings, bracelets, and necklaces. Crafted in dazzling gold and precious stones, B.zero1 pieces celebrate modern design while honouring the eternal city's legacy.

Divas' Dream: Elegance Personified

Channeling the allure of Rome's Dolce Vita era, the Divas' Dream collection captures the elegance and grace of iconic screen goddesses. Inspired by the mosaics of the Roman Caracalla Baths, these pieces exude sophistication. Earrings, necklaces, and rings adorned with diamonds and colourful gemstones evoke the timeless beauty of divas from the past.

High Jewellery: Haute Elegance

For those seeking the epitome of opulence, Bvlgari's High Jewellery collection is a symphony of extraordinary design and unparalleled craftsmanship. These one-of-a-kind pieces feature exquisite gemstones, meticulously sourced and expertly set. From the Magnifica collection's vividly-hued gemstones to the Cinemagia's cinematic inspiration, Bvlgari's High Jewellery offerings redefine luxury and sophistication.

Embracing Diversity: Gemstone Elegance

Bvlgari's commitment to diversity is embodied in its gemstone creations. From the vivid green of emeralds to the fiery red of rubies, each gemstone is meticulously selected and showcased in designs that celebrate their natural beauty. Whether it's the vibrant necklaces of the Fiorever collection or the playful colours of the Parentesi line, Bvlgari's gemstone offerings capture the essence of individuality.

Octo Collection: Roman Architecture

Bvlgari's Octo collection redefines contemporary elegance with its octagonal design, inspired by Roman architecture. Octo watches and rings, characterized by their bold lines and geometric aesthetics, are favoured by those seeking a fusion of modernity and sophistication.

Bvlgari Bvlgari Collection

Emblazoned with the brand's name in double engraving, the Bvlgari Bvlgari collection exudes a sense of refined luxury. Watches, necklaces, and bracelets feature this distinctive motif, which has become a symbol of understated elegance.

In the heart of London's luxury landscape, Bvlgari's jewellery collections stand as a testament to the brand's ability to transform inspiration into breathtaking reality. With a diverse range of offerings, from radiant diamond creations to vivacious gemstone designs, Bvlgari invites you to explore a world where elegance knows no bounds and splendour is redefined with every piece.


Bvlgari Or Cartier?

Choosing between Bvlgari and Cartier ultimately comes down to personal preference and the specific characteristics that resonate with you. Both Bvlgari and Cartier are renowned luxury jewellery brands with rich histories, iconic designs, and a global reputation for excellence. Here are some points to consider when making your decision:

bvlgari vs cartier jewellery


  • Distinctive Aesthetics: Bvlgari is celebrated for its bold and colourful designs, often featuring vibrant gemstones and innovative combinations. The brand's creations are characterised by a fusion of modernity and classic elegance.
  • Iconic Motifs: Bvlgari's iconic motifs, such as the serpent in the Serpenti collection and the spiral in the B.zero1 collection, set the brand apart and have become symbols of luxury and sophistication.
  • Playful and Contemporary: Bvlgari often embraces a playful and contemporary approach to jewellery, appealing to those who seek unique and unconventional pieces.
  • Gemstone Expertise: Bvlgari's expertise in working with a wide range of gemstones is evident in its diverse and colourful designs that celebrate the beauty of each stone.


  • Timeless Elegance: Cartier is renowned for its timeless and elegant designs that have stood the test of time. The brand's creations often exude a sense of understated luxury and sophistication.
  • Signature Pieces: Cartier has introduced iconic pieces that have become benchmarks of luxury, such as the Love bracelet, the Tank watch, and the Panther motif, each with its rich history and symbolism.
  • Heritage and Tradition: Cartier's long history and association with royalty and celebrities contribute to its reputation as a brand of heritage and tradition.
  • Craftsmanship: Cartier is known for its exceptional craftsmanship and attention to detail, resulting in pieces that are meticulously made and highly coveted.


In the end, the choice between Bvlgari and Cartier will depend on your personal style, preferences, and the emotional connection you feel with the brand's designs. It's worth exploring both brands' collections, visiting their boutiques, and trying on pieces to see which resonates with you the most. Whichever brand you choose, you can be assured of owning a piece of luxury and artistry that will be cherished for generations to come.


The Bvlgari Time Stamp

Bvlgari, known for its exquisite jewellery, has also established itself as a distinguished presence in the world of luxury watches. With a commitment to innovation, artistry, and design, Bvlgari's watch collections mirror the brand's jewellery heritage while carving a unique path in the horological realm. Here's a glimpse into Bvlgari's watchmaking expertise:

bvlgari watches

Serpenti Watches

Bvlgari's iconic Serpenti motif gracefully slithers onto the wrists of watch enthusiasts. Serpenti watches capture the allure of the serpent, blending art with mechanics. From wraparound bracelets that evoke the sinuous form of a snake to delicate timepieces that mirror the scales, Serpenti watches are a fusion of high jewellery and horology.

Octo Watches

The Octo collection showcases Bvlgari's penchant for innovative design. Inspired by Roman architecture, Octo watches feature octagonal cases and intricate details. The Octo Finissimo line holds records for some of the thinnest mechanical watches, showcasing Bvlgari's technical prowess alongside its artistic vision.

B.zero1 Watches

Translating the iconic B.zero1 jewellery collection into watches, Bvlgari infuses the same spiral motifs into timepieces. These watches encapsulate the brand's commitment to merging modern aesthetics with timeless elegance.

Lvcea Watches

Inspired by light, Lvcea watches emanate a radiant glow. The collection marries femininity with function, featuring watches adorned with gemstones and mother-of-pearl dials.

Diagono Watches

Diagono watches capture the spirit of sport and sophistication. With a range of materials, functions, and designs, this collection caters to individuals seeking dynamic yet elegant timepieces.

Finissimo Watches

Bvlgari has earned acclaim for its ultra-thin watches, exemplified by the Finissimo collection. These watches push the boundaries of engineering, resulting in impressively slim profiles without compromising on performance.

Bvlgari's watchmaking expertise seamlessly merges with its jewellery heritage, resulting in timepieces that are both functional and exquisite. Whether inspired by nature, architecture, or artistic vision, Bvlgari's watches embody the brand's dedication to craftsmanship and luxury, offering discerning collectors a range of captivating options.

Bvlgari's Celebrity Profile: A Legacy Of Glamour And Elegance

Bvlgari, the epitome of luxury and sophistication, has been a magnetic force in attracting some of the world's most renowned celebrities to its timeless creations. From Hollywood's silver screen to the global stage, Bvlgari's celebrity profile exudes an aura of glamour and elegance. 

Let's take a closer look at Bvlgari's celebrity connections and ambassadors who embody the brand's essence:

elizabeth taylor wearing bvglari

Elizabeth Taylor: A Hollywood Icon

Elizabeth Taylor's passionate love affair with Bvlgari jewellery is etched in the annals of fashion history. The iconic actress was often seen adorned in Bvlgari's exquisite gems, including the legendary emerald and diamond necklace gifted to her by Richard Burton. Taylor's affinity for Bvlgari solidified the brand's place in Hollywood's golden era and forever linked her name with the opulence of Bvlgari.

Carla Bruni-Sarkozy: Timeless Beauty

Former model and First Lady of France, Carla Bruni-Sarkozy, radiates elegance that perfectly aligns with Bvlgari's aesthetic. As a Bvlgari ambassador, she has lent her grace and allure to the brand's campaigns, embodying the spirit of modern luxury that Bvlgari represents.

Naomi Watts: A Contemporary Muse

Oscar-nominated actress Naomi Watts graced Bvlgari's campaigns, exuding contemporary elegance and sophistication. Her collaboration with Bvlgari showcases the brand's ability to seamlessly bridge classic and modern sensibilities, capturing the essence of timeless allure.

Lily Aldridge: A Captivating Presence

Supermodel Lily Aldridge's association with Bvlgari showcases the brand's affinity for beauty and allure. Her presence in Bvlgari's campaigns embodies the magnetism and charm that define the brand's jewellery creations.

Zendaya: Redefining Elegance

Zendaya, a rising star in Hollywood known for her fashion-forward style, brings a fresh perspective to Bvlgari's world. As an ambassador, she embodies the brand's ability to resonate with a new generation while staying true to its legacy of sophistication.

Bvlgari Ambassadors: A Symphony of Excellence

Bvlgari's choice of ambassadors transcends mere celebrity endorsements; it is a testament to the brand's dedication to excellence. These individuals, each celebrated in their own right, mirror Bvlgari's commitment to beauty, artistry, and the timeless allure of luxury. Whether gracing red carpets, adorning magazine covers or capturing hearts on the silver screen, Bvlgari's ambassadors infuse the brand's creations with a touch of star-studded enchantment.

A Second Chance To Own Elegance

Bvlgari's second-hand jewellery holds a unique allure that resonates with collectors, connoisseurs, and those who appreciate the beauty of timeless craftsmanship. The journey of Bvlgari's pre-owned jewellery is a tale of heritage, artistry, and the continuation of a legacy that spans generations.

Rediscover Bvlgari's Legacy

Exploring the second-hand market for Bvlgari jewellery offers a chance to unearth hidden treasures and embrace the brand's rich heritage. Each pre-owned piece carries a narrative, a story that intertwines with the hands that have cherished it over time. From vintage designs that capture the essence of a bygone era to iconic motifs that transcend trends, Bvlgari's second-hand jewellery is a testament to enduring elegance.

Exquisite Craftsmanship, Timeless Beauty

Bvlgari's commitment to unparalleled craftsmanship is evident in every facet of its pre-owned jewellery. When you acquire a second-hand Bvlgari piece, you're not just owning a jewel; you're becoming a guardian of artistry. The intricate detailing, meticulous gemstone settings, and innovative design elements stand as a testament to the brand's dedication to perfection.

A World of Possibilities

The second-hand market opens doors to a diverse range of Bvlgari creations, from iconic pieces that have left an indelible mark in history to hidden gems waiting to be discovered. Whether it's a classic B.zero1 ring, a captivating Serpenti bracelet, or an elegant Divas' Dream necklace, the possibilities for curating a unique collection are endless.

Sustainability and Style

Embracing pre-owned Bvlgari jewellery is not only a journey into elegance but also a step towards sustainable luxury. By choosing second-hand pieces, you contribute to a more eco-conscious approach to fashion, reducing the demand for new resources while indulging in the splendour of high-end jewellery.

Elevate Your Collection

For collectors and enthusiasts, delving into Bvlgari's second-hand jewellery market is an opportunity to elevate your collection with pieces that encapsulate the brand's legacy. Bvlgari's second-hand jewellery market offers a gateway to an enchanting world of artistry, heritage, and elegance. Whether you're seeking to own a piece of history or infuse your collection with timeless beauty, Bvlgari's pre-owned treasures beckon, inviting you to embrace a legacy that transcends time and trends.

 Buy and Sell Bvlgari jewellery at S&R Jewellers

Discover Bvlgari Jewellery at S&R Jewellers, London

By choosing second hand Bvlgari and other iconic brand jewellery at Suttons and Robertsons Jewellers, you not only buy beauty for less but also contribute to a world of sustainable luxury. Whether you're a seasoned collector or embarking on your first journey into the world of luxury jewellery, S&R Jewellery offers the expertise and guarantee of authenticity to guide your purchase. 

If you are interested in selling your Bvlgari jewellery or watch then please get in touch for a valuation. It offers a new life as a pre-loved Bvlgari piece for a new owner to treaure.


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