Are you planning Christmas gifts or do you have a birthday, anniversary or other occasion coming up? Are you looking for a thoughtful, unique gift that tells the person how special they are? Have you ever thought about buying pre-owned luxury jewellery or a watch? The idea of gifting pre-owned luxury items, like watches and jewellery, has become increasingly desirable. Still, for some, the term "second-hand" might create images of worn-out items with scratched surfaces and poor packaging. But that's far from the truth, especially when shopping with reputable dealers. So, is it okay to give someone a second-hand gift? Absolutely. In fact, there are some incredible benefits to doing so.

Breaking The Stigma - Normalise Second-hand Gifts

Let’s be honest. When you hear "second-hand," do you picture something worn-out, slightly damaged, or with less appeal than something brand new? You're not alone. Many people still have concerns about buying pre-owned luxury items, particularly when it comes to gifts. Common misconceptions include worries about the condition of the item, the absence of original packaging, and whether it might feel less special because it’s not "brand new." But those perceptions are increasingly being replaced with a desire to reuse and recycle. When well considered, gifting pre-owned jewellery or watches is just as impressive and maybe even more meaningful than buying something new. 

When giving second-hand gifts, it is thought that some people may be disappointed as it is not ‘new’. This however depends on the personality and values of your loved one and what they expect from a gift. While some people may be less appreciative, many now understand that used jewellery, such as a second-hand diamond ring can be worth much more than a similarly priced new piece, offering the recipient a better gift while staying within your budget. As a sustainable option, it can be a very sensitively chosen gift too for anyone trying to do the best for our planet.

Celebrities lead the way with Pre-owned Jewellery & Watches

Celebrities are increasingly opting for pre-owned high-end jewellery and watches, proving that second-hand can be just as glamorous as brand-new. Emma Watson, known for her passion for sustainability, often wears vintage jewellery from London as part of her commitment to ethical fashion. Icons like Rihanna and Rita Ora have also been seen with the timeless charm of vintage jewellery, frequently spotted wearing rare, pre-owned pieces that add a unique touch to their style. Even royalty joins this trend—Kate Middleton’s famous engagement ring, originally belonging to Princess Diana, is a stunning vintage sapphire ring that Prince William passed down to her. Kate’s love for this family heirloom shows that even the Duchess of Cambridge treasures pre-loved jewellery. This all goes to show that second-hand pieces, whether gifted or inherited, hold both sentimental and fashion-forward value. 

pre-owned cartier watch and jewellery
Second-hand Cartier Watch & Jewellery

Why You Should Gift Pre-owned Jewellery and Watches

Gifting a luxury watch or a beautiful piece of jewellery is always a thoughtful gesture, but when it’s pre-owned, the gift can feel even more precious. You will also get better value with your purchase. As mentioned earlier, pre-owned items often come at a significantly lower price point based both upon high markup for brand-new items and no VAT against used items. This allows you to get more for your money when looking for second-hand Christmas gift ideas whether it’s a larger diamond ring, a vintage gold bracelet, or a high-end Swiss watch. You also get to receive a touch of history. Pre-owned jewellery and watches carry a unique charm—there’s a history behind each piece. It could have been worn to a glamorous event in the past or passed down through generations. This sense of history adds depth to your gift, making it more than just an accessory. It becomes a story and a connection to the past.

Brand New Vs Pre-owned Jewellery & Watches

Now, let’s talk about the difference between pre-owned and brand-new luxury items, particularly watches and jewellery. It’s not just about cost—there are several factors to consider when deciding between the two.

  1. Price: The most obvious advantage of pre-owned items is the price. Second-hand designer jewellery and watches are often significantly more affordable than their brand-new counterparts, yet they offer the same level of quality and craftsmanship. In fact, with pre-owned, you can often afford a more high-end or rare piece for the same price as a newer, less exclusive item.
  2. Unique and Rare Pieces: Another major benefit of pre-owned luxury is the ability to find discontinued or rare models that are no longer available in stores. Whether it’s a vintage Rolex or an antique diamond ring, you can give a gift that is truly one of a kind, something no one else is likely to have.
  3. Sustainability: With the rise of conscious consumerism, people are increasingly looking for ways to shop more consciously. Pre-owned jewellery and watches are an eco-friendly choice since they reduce the demand for new mining and manufacturing, which can have significant environmental impacts.

 

Feature

Pre-owned Jewellery & Watches

Brand-new Jewellery & Watches

Price

Typically more affordable, even for rare brands and designs. Generally 30-50% lower price

Higher cost as you’re paying for the latest release and full retail price +VAT

Availability of Rare Pieces

Greater chance of finding rare, discontinued, or limited-edition pieces

Limited to current collections and designs

Condition

Professionally cleaned and refurbished

Pristine, fresh out of the box

Sustainability

Environmentally friendly — recycling existing luxury items reduces the demand for new materials

Higher carbon footprint due to manufacturing and resource extraction

Customisation

Pre-loved items may include unique features

Typically more standard and often mass-produced 

Sentimental Value

Unique story and history behind each item, which adds character

Brand new, but lacks the history or unique charm


second-hand jewellery and watches
Pre-owned Chopard Ring & Second-hand Jaeger-LeCoultre Watch

Pre-loved Engagement Rings: A Bigger Diamond for Less

Engagement rings are one of the most significant jewellery purchases someone will make in their lifetime. But did you know that buying a pre-owned engagement ring can allow you to get a larger, more impressive diamond for the same cost as a smaller, brand-new one? At S&R Jewellers, we’ve seen many couples embrace the idea of a second-hand engagement ring because it allows them to stretch their budget without sacrificing quality or beauty. There’s also something romantic about a ring with a past. It symbolises enduring love, a story that now continues with your own. By choosing pre-loved rings, you’re giving yourself the opportunity to select from a wider range of styles, including vintage designs that may no longer be available in stores. Whether you're looking for a classic solitaire or an intricate art deco design, pre-owned rings can offer more options at a better price.

Let’s Clear Up the Misconceptions

Many people feel hesitant when they think about second-hand jewellery or watches as gifts, and this stems from a few common misbeliefs. A common concern people have when considering pre-owned jewellery and watches as gifts is the condition of the item. Will it look worn? Will it come in poor packaging? However, these are old rumours and are not true for the current pre-loved market. 

  1. Is it clean?
    Some worry that second-hand gifting might come with dirt or scratches. At S&R Jewellers, we professionally clean and refurbish every piece we receive. From restoring the shine of gold, ensuring the sparkle of diamonds and completing a Rolex watch service if necessary. We make sure every item works great and looks stunning however, some small imperfections may remain showing the piece’s history. 
  2. What about packaging?
    The original box such as a Rolex watch box might be missing, which could make the gift feel less special. But don’t worry — any item that doesn’t include its original packaging is carefully displayed in our own elegant boxes, ensuring that the presentation feels as luxurious as the piece itself.
  3. Is it as valuable?
    There’s a mix-up that pre-owned means lower value. But in the luxury world, a well-maintained vintage piece can be even more valuable because of its rarity, history, and craftsmanship.
second-hand jewellery and packaging
Pre-loved Cartier Packaging & Jewellery

Pre-owned is a Thoughtful, Smart Choice

In the end, the most important part of gift-giving is the thought and care behind the gesture. Whether you choose a brand-new piece of jewellery, a pre-owned luxury watch or antique jewellery in London, the value lies in the sentiment. However, buying pre-owned allows you to add more meaning to the gift—whether it’s the charm of a vintage piece, the opportunity to give a rare item, or the satisfaction of making an eco-friendly choice. At S&R Jewellers, we believe in offering the best of both worlds: high-quality, luxury jewellery and watches at accessible prices. 

So, is it okay to buy second-hand gifts for Christmas? Absolutely. In fact, it might just be the perfect choice.

Luxury Second-hand Gifts At S&R Jewellers London

We have a wide selection of luxury second-hand jewellery and watches. Browse brands including Tiffany, Cartier, Rolex, TAG Heuer, Van Cleef and more. Find the perfect second-hand diamond necklace or a beautiful vintage emerald ring and treat your loved ones with the gift of pre-loved. Shop used watches and pre-owned jewellery UK online or visit our showrooms at S&R Jewellers Victoria London, Edgware Road and South Kensington. 

Why choose us? When buying jewellery or watches from private marketplaces like eBay, you don’t always get the same assurances as when purchasing something brand new. However, when you buy pre-owned watches and jewellery from us, we guarantee the authenticity of every piece, even if the original packaging or papers are missing. With us, you can shop confidently, knowing your purchase is both genuine and carefully inspected.

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