Chopard, a distinguished Swiss luxury jewellery and watchmaker established in 1860 by Louis-Ulysse Chopard, began its journey in the picturesque village of Sonvilier. Initially specialising in pocket watches and chronometers, the brand quickly gained recognition for its precision and craftsmanship. In 1874, due to the Franco-Prussian War, Chopard relocated to Geneva, a move that further honed its watchmaking expertise and expanded its influence in the industry. This transition marked a pivotal moment in the brand's history.

Louis-Ulysse Chopard and Chopard logo
Louis-Ulysse Chopard 

Under the visionary leadership of the Scheufele family, who acquired the company in 1963, Chopard experienced a transformative phase. Karl Scheufele III, a skilled German watchmaker and goldsmith, brought a fresh perspective to the brand. This era witnessed the integration of artistic elements into Chopard's designs, solidifying its reputation for both technical precision and artistic innovation. With a commitment to preserving Chopard's legacy of quality and creativity, the Scheufele family propelled the brand to new heights.

Chopard's evolution extended beyond watchmaking, venturing into the realm of high-end jewellery. A fusion of traditional craftsmanship and avant-garde techniques birthed exquisite pieces crafted from precious metals and gemstones. The brand's association with the Cannes Film Festival in 1998 elevated its prominence, leading to the creation of the iconic "Red Carpet Collection," featuring extravagant jewellery adorned by celebrities at prestigious events. In recent years, Chopard's dedication to ethical sourcing has resonated with conscientious consumers, as the brand pledged to use only sustainably and responsibly sourced gold. This commitment underscores Chopard's standing as a paragon of excellence, seamlessly blending technical prowess, artistic ingenuity, and ethical integrity in the world of luxury jewellery and timepieces.

Timeless Jewellery Collections

Chopard happy diamonds ring and drop earrings

Chopard Happy Spirit Yellow Gold & Diamond Ring and Chopard Happy Diamonds Hearts Gold Long Clip-On Earrings

Chopard's jewellery collections encompass a wide range of styles, each reflecting the brand's commitment to exquisite craftsmanship, artistic innovation, and timeless elegance. Here are some of the notable jewellery collections offered by Chopard:

Chopard Happy Diamonds Collection

The Happy Diamonds collection is one of Chopard's most iconic and beloved lines. Introduced in the 1970s, it revolutionised jewellery design by incorporating freely moving diamonds within transparent cases. This innovative concept imparts a sense of playfulness and whimsy to each piece. The collection includes rings, necklaces, bracelets, and earrings, all featuring these dancing diamonds.

Chopard Happy Hearts Collection

Building on the success of the Happy Diamonds line, the Happy Hearts collection combines hearts and diamonds in a harmonious celebration of love and joy. Each piece features a heart-shaped motif adorned with a floating diamond, creating a captivating visual effect. The collection includes a wide range of jewellery, from necklaces and bracelets to earrings and rings.

Chopard Imperiale Collection 

The Imperiale collection draws inspiration from the grandeur of imperial empires, evoking a sense of regal sophistication. With its bold and distinctive design elements, including Roman numerals, laurel wreaths, and finely detailed motifs, the collection offers a range of exquisite rings, necklaces, earrings, and watches.

Chopard Red Carpet Collection

Designed to adorn celebrities at prestigious events, the Red Carpet Collection is a showcase of Chopard's most opulent and extravagant creations. This collection features breathtaking one-of-a-kind pieces, often characterised by an abundance of rare gemstones, intricate craftsmanship, and imaginative designs. It includes a stunning array of necklaces, earrings, bracelets, and rings.

Chopard Animal World Collection

This whimsical collection celebrates the natural world with intricately crafted animal-inspired jewellery. From playful penguins to graceful peacocks, each piece captures the essence of the animal kingdom in precious metals and gemstones.

Chopard Ice Cube Collection

The Ice Cube collection introduces a modern and minimalist aesthetic to Chopard's repertoire. Characterised by geometric shapes and clean lines, these pieces offer a contemporary take on luxury jewellery. The collection includes necklaces, bracelets, earrings, and rings, all featuring the signature cube motif. These are just a few examples of Chopard's diverse and impressive jewellery collections. Each range showcases the brand's dedication to impeccable craftsmanship, artistic expression, and a deep appreciation for the beauty of fine materials. Whether adorned with diamonds or gemstones, Chopard's jewellery exudes a timeless elegance that appeals to connoisseurs of luxury around the world.

Is Chopard Happy Hearts Famous?

Chopard is most famous for its legacy work in pioneering the concept of "Happy Diamonds." As mentioned above this groundbreaking design, introduced in the 1970s, revolutionised jewellery by incorporating freely moving diamonds within transparent cases. These diamonds were allowed to move and dance within the jewellery, creating a playful and dynamic effect. The Happy Diamonds concept was a game-changer in the world of jewellery design, as it broke away from the traditional static setting of gemstones. This innovation not only showcased technical prowess but also imbued Chopard's pieces with a unique and joyful character.

The Happy Diamonds concept was a game-changer in the world of jewellery design, as it broke away from the traditional static setting of gemstones.

Over the years, the Happy Diamonds collection has become an iconic and enduring symbol of Chopard's craftsmanship and creativity. It remains a cornerstone of the brand's legacy, embodying a sense of whimsy and luxury that continues to captivate jewellery enthusiasts worldwide.

Chopard Watch Craftsmanship

Chopard Mille Miglia watches
Chopard's Mille Miglia watches

Chopard initially entered the world of watchmaking in its early years, shortly after its founding in 1860. However, it wasn't until 1974, under the leadership of Karl Scheufele III, that Chopard significantly expanded its watchmaking operations. Chopard has several notable watch collections, each showcasing the brand's dedication to precision, innovation, and aesthetic excellence. Here are some of their renowned watch collections:

Chopard L.U.C Collection

The L.U.C collection is named after the founder of Chopard, Louis-Ulysse Chopard. These watches are characterised by their exceptional craftsmanship, technical innovation, and high-quality movements. They often feature complications like tourbillons, perpetual calendars, and chronometers.

Chopard Happy Sport Collection

Building on the success of the Happy Diamonds concept, the Happy Sport collection combines the elegance of traditional watchmaking with the playful charm of freely moving diamonds. These watches are known for their dynamic and stylish designs.

Chopard Mille Miglia Collection

The Mille Miglia collection pays tribute to Chopard's longstanding partnership with the famous Italian classic car race of the same name. These watches are designed with a sporty aesthetic and often incorporate elements inspired by vintage race cars.

Chopard Imperiale Collection

Similar to the jewellery collection, the Imperiale watch collection draws inspiration from the grandeur of imperial empires. These watches are characterised by their bold and distinctive design elements, including Roman numerals and finely detailed motifs.

Chopard Classic Racing Collection

This collection is dedicated to the world of motorsports, reflecting Chopard's passion for high-performance racing. It features chronographs and other timepieces with a sporty, dynamic aesthetic.

Chopard Ladies Watch Collections

Chopard also offers a range of elegant and feminine watches tailored specifically for women. These collections include models like the Happy Diamonds, Happy Sport, and Imperiale, with designs that exude sophistication and style. Each collection reflects the brand's commitment to combining technical expertise with artistic design, resulting in timepieces that are both functional and aesthetically captivating.

Can You Buy Second Hand Chopard Jewellery?

If you're in the market for second hand Chopard jewellery, there are various avenues to explore. Specialised dealers and jewellers who focus on pre-owned luxury items can be reliable sources. These experts carefully authenticate and refurbish Chopard pieces before offering them for sale. S&R Jewellers are a leading London based dealer in luxury second hand jewellery including Chopard. We provide both a guarantee of authenticity and purchase warranty. High-end auction houses can also occasionally feature pre-owned luxury jewellery, including second hand Chopard items. These pieces often come from private collections or estates, adding a unique touch to your acquisition.

The digital realm offers a further wealth of opportunities to discover pre-owned Chopard jewellery. Online marketplaces and platforms dedicated to luxury goods, such as The RealReal, Vestiaire Collective, and eBay, often have a curated selection of second hand Chopard pieces. These platforms provide a convenient way to browse through a variety of options, complete with detailed descriptions and images, making it easier to find the perfect piece that aligns with your preferences although not necessarily authenticated or guaranteed.

For those who appreciate the charm of vintage and antique jewellery, exploring specialised shops can yield hidden treasures. Vintage and antique stores, particularly those with a focus on jewellery, may have second hand Chopard pieces in their inventory. This is especially true for shops that specialise in high-end jewellery, where you may come across a piece that holds a unique historical and aesthetic appeal. Luxury consignment stores also present an option. These establishments are dedicated to pre-owned luxury items and often feature a curated selection of high-end jewellery, including Chopard pieces. When considering a purchase, always ensure you ask questions about the piece's history, condition, and provenance, and if possible, have it appraised by a qualified professional.

Chopard and Boodles comparison

Chopard Vs Boodles

Chopard and Boodles are both renowned luxury jewellery and watchmaking companies, each with its own unique style, heritage, and offerings. Here's a comparison between the two:


  • Heritage: Chopard was founded in 1860 in Switzerland by Louis-Ulysse Chopard. It initially focused on high-quality pocket watches and chronometers and later expanded into jewellery.
  • Signature Style: Chopard is known for its blend of technical precision and artistic flair. The brand is famous for pioneering the concept of "Happy Diamonds," where diamonds are set in a way that allows them to move freely, creating a playful and dynamic effect.
  • Collections: Chopard offers a wide range of jewellery and watch collections, including the iconic Happy Diamonds and Imperiale lines. They are known for their high-quality craftsmanship, use of precious metals and gemstones, and innovative designs.
  • Ethical Sourcing: Chopard has made significant strides in ethical sourcing. The company is committed to using sustainably and responsibly sourced gold, aligning with growing consumer concerns about ethical practices in the luxury industry.


  • Heritage: Boodles, also known as Boodle and Dunthorne, was established in 1798 in Liverpool, England. It is a family-owned luxury jeweller with a rich history spanning over two centuries.
  • Signature Style: Boodles is known for its classic and timeless designs. The brand often incorporates exceptional gemstones and diamonds into its pieces, emphasising elegance and sophistication.
  • Collections: Boodles offers a range of high-end jewellery collections, including engagement rings, necklaces, bracelets, and earrings. They are known for their exceptional craftsmanship and attention to detail.
  • Royal Connections: Boodles has strong connections with British royalty. They are known for creating bespoke jewellery pieces for members of the royal family, further adding to their prestige.
  • British Heritage: Boodles takes pride in its British heritage and often incorporates elements inspired by nature and British culture into their designs.

In summary, while both Chopard and Boodles are esteemed luxury jewellery brands, they have distinct styles and histories. Chopard is celebrated for its technical innovation and artistic creativity, with a focus on ethical sourcing. Boodles, on the other hand, is known for its timeless and elegant designs, often incorporating exceptional gemstones. Both brands have their own unique appeal, catering to different tastes and preferences in the world of luxury jewellery.

Chopard Celebrities

Chopard has achieved significant celebrity status and has become a prominent name in the world of high-end luxury jewellery and watches. This recognition has been fostered through several key factors:


Supermodel Elsa Hosk and actress Julia Roberts wearing Chopard at the Cannes Film Festival

Supermodel Elsa Hosk and actress Julia Roberts wearing Chopard at the Cannes Film Festival

Red Carpet Presence

Chopard's association with prestigious events like the Cannes Film Festival has elevated its profile in the world of entertainment and fashion. The brand is renowned for creating exquisite, one-of-a-kind pieces worn by A-list celebrities on the red carpet. These high-profile appearances have cemented Chopard's status as a go-to jeweller for the stars.

Celebrity Endorsements

Many celebrities, including actors, musicians, and public figures, have chosen to wear Chopard jewellery for various public appearances and special occasions. These endorsements from influential figures in the entertainment industry have helped solidify Chopard's reputation as a luxury brand of choice among celebrities.

Collaborations with Icons

Chopard has collaborated with notable figures in the entertainment industry. For instance, they partnered with Rihanna to create a special high-jewellery collection called "Rihanna Loves Chopard," which further elevated the brand's celebrity status.

Presence at Major Events 

Chopard's jewellery is regularly showcased at major events, award ceremonies, and fashion shows around the world. This widespread exposure further establishes Chopard as a brand associated with glamour and luxury.

Custom Creations for Celebrities

Chopard is known for its ability to create custom-made jewellery pieces for celebrities, tailored to their unique tastes and preferences. This bespoke service reinforces Chopard's status as a jeweller of choice for the discerning elite.

Philanthropic Endeavours

Chopard's commitment to ethical sourcing and sustainability has resonated with socially conscious celebrities. This aspect of the brand's identity aligns with the values of many high-profile individuals who are passionate about responsible and ethical luxury.

Moreover, Chopard's celebrity status is a result of its longstanding presence in the world of high-end jewellery, its association with major entertainment events, and its collaborations with influential figures. The brand's ability to create custom pieces and its dedication to ethical practices further contribute to its appeal among celebrities.

Discover Swiss Elegance With Chopard At S&R Jewellers

Indulge in the world of luxury with our exquisite collection of Chopard jewellery and watches. From the iconic Happy Diamonds to the regal Imperiale pieces, we offer a curated selection that embodies craftsmanship and sophistication.

Browse online or visit one of our London stores to experience the allure of Chopard's masterpieces in person. Our knowledgeable staff will guide you in finding the perfect piece that resonates with your style and taste.

Are you looking to sell second hand Chopard jewellery? Feel free to get in touch with Suttons & Robertsons for a valuation. 

October 13, 2023

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