How Much Is A Rolex Watch 2024 - Rolex Price Guide

In 2024, seeking a Rolex watch is driven by a blend of timeless sophistication and contemporary style, making price points a crucial consideration in purchasing decisions. For the modern man, a Rolex is not just a timepiece but a statement of success, taste, and personal achievement. With a broad range of models and designs available, understanding the nuances of price is essential for making an informed investment. 

So, how much is a Rolex watch? Price points for Rolex watches vary widely based on several factors, each of which can significantly influence the final cost. Design plays a key role; classic models like the Rolex Submariner or Rolex Datejust may be priced differently compared to limited-edition or bespoke designs. Age also impacts price, with vintage Rolexes often commanding higher values due to their rarity and historical significance. Furthermore, the model type itself is a significant factor; for example, sports models like the Daytona generally come with a premium price tag compared to dressier options. By carefully considering variables such as design preferences, the age of the watch, and model type—buyers can navigate the range of Rolex pricing to find a watch that aligns with their style and investment goals.

How Much Is A Rolex Watch? 

When it comes to a Rolex, it's not just about the price. Owning one is more than just having a fancy watch—it's about the unique feeling you get from wearing a watch of exquisite craftsmanship that reflects your personal style and identity however it is still worthwhile to consider the question “how much is a Rolex?” as these are still a high cost purchase. 

Here is a list of Rolex watches through the ages with a range of price point offerings if you were to buy the watch new: 

How Much Is The Cheapest Rolex For Men?

Cheapest New Rolex Watch 

If you are considering buying a Rolex watch but would like the cheapest new Rolex, the Rolex Oyster Perpetual often stands out as an attractive option. This model embodies the essential qualities of Rolex craftsmanship, featuring a sleek design, durable materials, and the iconic Oyster case that ensures water resistance. The Oyster Perpetual is available in various sizes and Rolex dial colours, catering to a range of personal styles while maintaining a more accessible price point compared to other Rolex models. Typically, a new Oyster Perpetual can be found starting at around £4,000 to £5,000. This entry-level Rolex provides a gateway into the world of luxury watches, offering the prestige and reliability of the brand without the premium price tag associated with more complex models like the Submariner or Daytona.

Cheapest Pre-owned Rolex Watch

For those looking at the second-hand Rolex watch market, the Rolex Air-King is often considered one of the most affordable pre-owned Rolex options. The Air-King, with its aviation-inspired heritage and straightforward design, is a beloved classic among Rolex enthusiasts. Pre-owned Rolex watches can vary significantly in price depending on their condition, age, and specific features. However, it's not uncommon to find well-maintained pre-owned Air-King watches starting at around £3,000 to £4,500. Buying pre-owned offers the advantage of owning a timepiece with a unique history and potentially appreciating value while maintaining a lower cost. It also allows buyers to access discontinued Rolex watches and vintage Rolexes that carry a distinct charm and character. When purchasing a second-hand Rolex, it's crucial to ensure authenticity by dealing with reputable sellers who provide certification and detailed information about the watch's provenance and condition.

Alternatively, if you fancy pricier Rolex watches, discover our blog - the most expensive Rolex watch ever sold.

Rolex Cosmograph Daytona (left) & Rolex Datejust (right)

Rolex Price Increase 2024

In 2024, the Rolex price has changed primarily due to a combination of increased demand, supply chain disruptions, and inflationary pressures. The luxury watch market has seen a surge in demand as consumers seek tangible assets that retain value, particularly in uncertain economic times. Additionally, ongoing supply chain issues have affected the availability of raw materials and production capacity, further driving prices up. Rolex has also responded to inflation, adjusting prices to reflect the higher costs of materials and labour. Key indicators for this price increase include the rising costs of precious metals like gold and platinum, increased consumer spending in the luxury sector, and inflation rates. Buyers should be aware that these price changes reflect broader economic trends and should consider the investment potential and resale value of Rolex watches. When buying a second-hand Rolex, use a trusted retailer like S&R Jewellers or understand how to spot a fake Rolex watch and look for the original Rolex watch box and Rolex warranty card for signs of authenticity.

FAQs - Popular Rolex Questions In 2024

As the heritage of Rolex watches continues to captivate more people in 2024, several popular questions arise about the Rolex price among prospective buyers and enthusiasts.

How Much Is A Rolex Submariner In 2024?

The price of a Rolex Submariner in 2024 can vary significantly based on the specific model and its features. For instance, the classic Submariner No-Date (Ref. 124060) is priced at around £7,500, making it one of the more affordable options within the Submariner range​ (ref. Time and Watches | The watch blog)​​​. On the other hand, models with additional features or precious metal components, such as the Submariner Date with a two-tone steel and gold case (Ref. 126613LB), can cost approximately £12,500​ (ref. Swisswatches Magazine)​.

For those seeking the most luxurious versions, options like the Submariner Date in 18-carat yellow gold (Ref. 126618LB) can be priced as high as £30,000. Therefore, the price range for a new Rolex Submariner in 2024 is quite broad, catering to different preferences and budgets​​.

How Much Is A Rolex Datejust In 2024?

For 2024, the price of a Rolex Datejust varies depending on the model and specifications. The classic 36mm Rolex Datejust 126234 with a fluted bezel and Jubilee bracelet is priced around £8,050 to £8,650, reflecting an increase of about 5.6% from the previous year. The larger 41mm Datejust 126334, featuring a similar design, ranges from £9,450 to £10,000, indicating a 5.3% price rise​ (ref. Chrono24)​​​.

For those seeking a two-tone model, the 41mm Rolex Datejust 126333 in steel and yellow gold is available for approximately £13,000 to £13,750, also showing a notable price increase of around 5.9% compared to earlier prices​ (ref. Fratello Watches)​. These variations in prices demonstrate the influence of design, materials, and market demand on the cost of these luxurious timepieces.

How Much Is A Rolex Daytona In 2024?

Determining the cost of a Rolex Daytona in 2024 involves understanding the variety of models and their market dynamics. The Rolex Daytona, renowned for its association with motorsports and its historical significance, has a wide range of variants that influence its price.

For the modern stainless steel Rolex Daytona, the retail price starts at approximately £11,800. However, due to high demand and limited availability, these models often sell for significantly higher prices on the secondary market, typically around £23,600​ (ref. WatchMaestro)​​. For two-tone models, which combine stainless steel and gold, the prices range from £15,700 to £20,700 depending on the configuration and condition​​.

Solid gold Daytonas, available in yellow, white, and rose gold (Everose), retail for around £30,000 to £37,000, but again, secondary market prices can vary (ref. Monochrome Watches)​. The most luxurious Daytonas, such as those made from platinum or those adorned with gemstones, command even higher prices, often exceeding £60,000 and sometimes reaching six-figure sums for the most exclusive pieces​​.

Is Rolex A Good Investment In 2024?

The question of ‘is Rolex a good investment in 2024?’ requires examination of market trends, economic conditions, and evolving consumer preferences to help determine potential short and longer term gains. A Rolex can be a great investment piece but we recommend completely your research to ensure you’re purchasing a model that is likely to appreciate in value over time. 

Learn more about ‘Is a Rolex a Good Investment in 2024?’

Second-hand Rolex Gmt Master II (left) & Rolex Submariner (right) at S&R Jewellers

Pre-owned Rolex Watches At S&R Jewellers 

For those interested in purchasing a pre-owned Rolex in London, or on online, we offer a range of second-hand Rolex watches. With models ranging from the Rolex Oyster perpetual to the Rolex Submariner and Rolex Daytona, we have a wide selection of second-hand luxury watches for you to choose from. Buying pre-owned Rolex watches allows you access to models you wouldn’t normally be able to find with up to 60% off the brand new price of the same watch. Browse pre-owned Rolex watches with us today. 

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