Omega, the renowned Swiss luxury watchmaker, traces its origins back to 1848. It was founded by Louis Brandt in La Chaux-de-Fonds, Switzerland. Initially, the company operated as a small workshop for assembling pocket watches, which were then sold in local markets. Louis Brandt's commitment to precision and quality quickly gained Omega a reputation for producing exceptional timepieces such as the Omega Seamaster and Omega Speedmaster. In the late 19th and early 20th centuries, Omega made significant strides in watchmaking technology. The introduction of the Omega 19-ligne calibre in 1894, featuring a revolutionary mechanical movement, marked a turning point in the industry. This innovation earned Omega numerous awards at international exhibitions, solidifying its position as a leading watchmaker. One of Omega's most defining moments came in 1962 when NASA chose the Omega Speedmaster as the official watch for its manned space missions. This decision would forever link Omega to space exploration. In 1969, the Speedmaster Professional made history as the first watch worn on the moon during the Apollo 11 mission, cementing its status as the "Moonwatch."

Over the years, Omega has continued to push boundaries in watchmaking. The brand introduced the Co-Axial escapement in 1999, a groundbreaking technology that significantly reduced friction and enhanced the accuracy and longevity of mechanical movements. Omega's collections, including the Omega Seamaster, Constellation, and Speedmaster, have become iconic symbols of precision, durability, and style, each catering to distinct tastes and lifestyles. Today, Omega stands as a testament to over a century of horological excellence. Its legacy of precision, innovation, and enduring design continues to captivate watch enthusiasts and collectors worldwide, solidifying Omega's position as one of the most revered and prestigious watchmakers in the industry.

How Did Omega Become The Coolest Watch Brand?

Omega's status as one of the coolest watch brands in the world can be attributed to several key factors:


omega seamaster watchOmega Seamaster embossed 'Hippocampus' case back and Omega Seamaster 007 - James Bond Limited Edition

Historical Significance and Achievements

      Omega's association with significant historical events, particularly its role as the official watch of NASA's space missions, including the Apollo moon landings, elevated its status. The Omega Speedmaster, known as the "Moonwatch," became an iconic symbol of human achievement and exploration.

      James Bond & Omega Watches

          Omega's long-standing partnership with the James Bond film franchise has contributed significantly to its cool factor. Since the release of "GoldenEye" in 1995, Omega has been the official watch of the suave secret agent. The Omega Seamaster, worn by Bond, has become an iconic timepiece, adding a dash of sophistication and adventure to the brand's image. Pierce Brosnan inaugurated the tradition of James Bond wearing an Omega watch, while Daniel Craig is the latest actor to assume the role, continuing the legacy of featuring Omega timepieces in the iconic film series. 

          Celebrity Endorsements and Ambassadors

              Omega has been favoured by numerous celebrities and notable figures, further enhancing its cool factor. High-profile ambassadors, such as George Clooney and Nicole Kidman, have lent their star power to the brand, associating Omega with elegance, style, and sophistication.

              Innovative Technology and Design

                  Omega's commitment to innovation and cutting-edge technology has been a crucial factor in its cool status. The introduction of the Co-Axial escapement, a breakthrough in mechanical watchmaking, showcased Omega's dedication to pushing boundaries and setting new industry standards.

                  Timeless Aesthetics

                      Omega's designs have a timeless quality that appeals to a broad range of consumers. Whether it's the sporty elegance of the Seamaster or the classic sophistication of the Constellation, Omega offers a diverse range of styles that resonate with different tastes and lifestyles.

                      Cultural Relevance and Popularity

                          Omega has maintained a strong presence in popular culture, appearing in films, television shows, and even on the wrists of influential figures. This visibility has helped solidify its status as a brand that resonates with a global audience.

                          Limited Editions and Special Releases

                              Omega's strategic release of limited-edition models and special collections, often tied to significant anniversaries or events, has created a sense of exclusivity and desirability among collectors and enthusiasts.

                              Social Responsibility and Environmental Initiatives

                                  Omega's commitment to sustainability and responsible business practices has resonated with a socially conscious audience. Their efforts towards ethical sourcing of materials and environmental conservation contribute to their appeal among consumers who value corporate responsibility.

                                  Moreover, Omega's combination of historical significance, technological innovation, design excellence, and cultural relevance has solidified its status as one of the coolest watch brands in the world. Its ability to blend heritage with modernity and remain at the forefront of horological advancement continues to captivate and inspire watch enthusiasts worldwide.

                                  The Best Omega Watch Models

                                  Omega offers a diverse range of watch collections, each with its own distinctive style, features, and target audience. Here some of the prominent Omega watch collections:


                                  The Omega Seamaster collection is known for its maritime heritage and robust design. It includes a variety of models such as the Diver 300M, Aqua Terra, and Planet Ocean. The Seamaster is often associated with diving and water-related activities.

                                  Seamaster Aqua Terra

                                  The Omega Seamaster Aqua Terra collection combines the robustness of a diver's watch with the refined style of a dress watch. It is designed for versatility and can transition seamlessly from land to water.

                                  Seamaster Planet Ocean

                                  The Omega Seamaster Planet Ocean is a more rugged and specialised line within the Seamaster collection. It is designed for professional divers and features high water resistance, a helium escape valve, and bold, sporty aesthetics.


                                  The Speedmaster collection is famous for being the first watch worn on the moon during the Apollo 11 mission. It is known for its chronograph functionality and sporty design. The Speedmaster is often referred to as the "Moonwatch."


                                  The Constellation collection is characterized by its elegant and refined design. It is often associated with luxury and features distinctive "claws" on the bezel. The Constellation is known for its timeless aesthetics.

                                  De Ville

                                  The De Ville collection embodies classic elegance and sophistication. It offers a range of dress watches suitable for formal occasions. The De Ville Prestige and De Ville Trésor are popular models within this collection.

                                  Olympic Games Limited Editions

                                  Omega has a longstanding partnership with the Olympic Games and regularly releases limited-edition watches to commemorate the event. These watches often incorporate the iconic Olympic rings.


                                  7 Things To Know Before Buying A Second Hand Omega

                                  When buying a second-hand Omega watch, there are several important considerations to keep in mind to ensure you make a wise and satisfying purchase.

                                  Omega seamasterThe Omega Seamaster Professional 

                                  1. Authenticity and Documentation

                                    It's crucial to verify the authenticity of the watch. Look for key details like the Omega logo, the correct model name and number, and matching serial numbers on the case and movement. Request documentation such as the original box, papers, warranty card, and any service records. Genuine Omega watches typically come with a Certificate of Authenticity, while vintage models may have different types of documentation.

                                    2. Condition and Service History

                                      Examine the watch for any signs of wear, scratches, or damage. Pay close attention to the dial, hands, and crystal. A well-maintained watch with minimal wear is likely to be in better condition. Inquire about the watch's service history, including when it was last serviced and if any major components were replaced. A well-maintained watch will likely have better longevity and performance.

                                      3. Provenance and Ownership History

                                        Understanding the watch's provenance and ownership history can provide valuable insights. Inquire about the previous owners, how long they owned the watch, and if there are any interesting stories associated with it. This information can add to the watch's overall appeal and collectability.

                                        4. Price and Market Value

                                          Research the market value of the specific Omega model you're interested in. Consider factors like rarity, age, condition, and any special features or complications. Be wary of prices that seem too good to be true, as this could indicate a potential issue with authenticity or condition.

                                          5. Reputation of the Seller

                                            Ensure you're buying from a reputable and trustworthy seller. Established dealers, certified pre-owned watch retailers, and auction houses with a track record of selling authentic watches are generally reliable sources. Request references or read reviews if available.

                                            6. Mechanical vs. Quartz Movements

                                              Determine if you prefer a mechanical (automatic or manual wind) or quartz movement. Mechanical movements are valued for their craftsmanship and heritage, while quartz movements are known for their precision and low maintenance.

                                              7. Personal Preferences

                                                Consider your own style, preferences, and how the watch will fit into your collection. Whether you're looking for a classic dress watch, a robust diver, or a versatile everyday timepiece, choose a model that aligns with your tastes and lifestyle.

                                                By taking these considerations into account, you'll be well-equipped to make an informed decision when buying a second-hand Omega watch. Remember to do thorough research, ask questions, and seek advice from reputable sources or experts if needed.

                                                Omega Celebrity Status

                                                As mentioned earlier, Omega has achieved significant celebrity status, earning a prominent place in popular culture and becoming a symbol of sophistication, achievement, and adventure. Here are some key aspects contributing to Omega's celebrity status:

                                                Endorsements by Notable Personalities

                                                Numerous celebrities, athletes, and influential figures have been spotted wearing Omega watches. Brand ambassadors, including George Clooney, Nicole Kidman, Eddie Redmayne, and Daniel Craig, among others, have further bolstered Omega's celebrity appeal. 

                                                Royalty & Omega Watches

                                                Among other Royals, such as the late Queen Elizabeth, Prince William wears an Omega watch. Prince William’s watch of choice is the Omega Seamaster Professional 300m which was gifted to him by the late Princess Diana and holds a great sentimental value. 

                                                Red Carpet Appearances

                                                Omega watches frequently grace the wrists of celebrities at high-profile events like movie premieres, awards ceremonies, and fashion shows. This visibility on the red carpet reinforces Omega's reputation as a luxury brand of choice among the Hollywood elite.

                                                Sports and Sporting Events

                                                Omega has a long history of timing major sporting events, including the Olympics, where precision and accuracy are paramount. This association with international sports competitions has contributed to Omega's global recognition and celebrity appeal.

                                                Partnerships with Notable Organisations

                                                Omega's collaborations with prestigious organisations, such as the America's Cup in sailing and the PGA in golf, have further solidified its celebrity status. These partnerships align Omega with the pinnacle of excellence in various fields.

                                                Limited Edition Releases and Collector's Market

                                                Omega's strategic release of limited-edition models, often tied to significant anniversaries or events, has created a sense of exclusivity and desirability among collectors and enthusiasts. This collector's market has elevated Omega's status in the eyes of watch aficionados.

                                                Cultural Impact

                                                Omega's watches such as the Seamaster have made appearances in films, television shows, and other forms of media, further embedding the brand in popular culture. This cultural relevance contributes to its widespread recognition and celebrity status. 

                                                Overall, Omega's celebrity status is a culmination of its iconic designs, historical achievements, strategic partnerships, and widespread popularity among influential figures across various industries. These elements have combined to establish Omega as a true celebrity among luxury watch brands.

                                                Omega seamaster at s&r jewellers

                                                The Omega Seamaster GMT

                                                Embark on a Timeless Journey with Omega at S&R Jewellers, London

                                                Elevate your wristwear with the epitome of Swiss horology at S&R Jewellers online or at one of our showrooms in London. Step into a world where precision meets elegance, and experience the legacy of a brand that has graced the wrists of astronauts, explorers, and discerning individuals worldwide. Dive into Omega's diverse range of collections, from the adventurous Omega Seamaster to the sophisticated Constellation. Discover the perfect Omega timepiece to match your style and aspirations.

                                                Alternatively, do you have an old Omega watch that you no longer wear? Get in touch to sell your Omega watch.

                                                View our pre-loved range

                                                Shop pre-loved watches by Rolex, Tudor, Brietling, Omega, and more

                                                Wanting to part exchange or sell?

                                                If you have luxury watches or jewellery pieces you are interested in part exchanging for this or other items please get in touch for a valuation.

                                                Can't find what you are looking for?

                                                If there is a specific watch model or jewellery piece you are looking for, then please get in touch to register your interest and be the first to see what's new.