Nestled in the heart of the luxury jewellery world lies a name synonymous with artistic brilliance and unparalleled craftsmanship - Theo Fennell. For over four decades, this British atelier has redefined the boundaries of fine jewellery, enchanting connoisseurs with creations that are nothing short of wearable poetry. From whimsical designs that dance with the imagination to bespoke masterpieces that tell intimate stories, Theo Fennell stands as a beacon of individuality and artistry in a world of opulence. Steeped in a tradition of artisanal excellence, every creation from Theo Fennell is a testament to the harmonious marriage of imagination and meticulous craftsmanship. Each piece is imbued with a distinct personality, an embodiment of the founder's unwavering belief that jewellery should not only adorn, but also narrate a tale of art, passion, and individual expression.

With iconic collections that have graced the most discerning of patrons and bespoke creations that have brought dreams to life, Theo Fennell has etched its mark on the global stage of luxury jewellery. A treasure trove of inspiration drawn from the realms of art, nature, and history, every creation beckons you into a world where jewellery transcends ornamentation to become a celebration of life's most cherished moments.

Here is an overview of the history of Theo Fennell and how he ascended to fame in the world of luxury jewellery:

Theo Fennell Swan/Heart 'Art' Necklace and Gold Cocktail ring
18ct Diamond Swan/Heart 'Art' Pendant Necklace and a Yellow Gold Amethyst & Pavé Diamond Set Ring

Early Years 

Theo Fennell, the founder and namesake of the brand, established his eponymous company in 1982. His vision was to create jewellery that transcended traditional norms and embodied a sense of artistry and individuality.

Artisanal Craftsmanship

From the outset, Theo Fennell placed a strong emphasis on artisanal craftsmanship. Fennell's team of skilled craftsmen and designers worked meticulously to create unique and intricate pieces. This dedication to quality and attention to detail set the brand apart in the competitive world of luxury jewellery.

Whimsical and Distinctive Designs

One of the hallmarks of Theo Fennell's jewellery is its whimsical and distinctive designs. Fennell often drew inspiration from a wide range of sources, including art, nature, and historical motifs. This creative approach led to the production of pieces that were not only beautiful but also conveyed a sense of personality and character.

Iconic Collections

Theo Fennell introduced several iconic jewellery collections that captured the imagination of the luxury market. These collections often featured innovative design elements and a blend of precious metals and gemstones. Notable collections include the 'Art Collection', which featured pieces inspired by classical art forms, and the 'Alias' collection, known for its sculptural and architectural motifs.

Bespoke Creations

Theo Fennell also gained recognition for its bespoke jewellery service. The brand's ability to work closely with clients to create custom-made pieces allowed for a high level of personalization and ensured that each creation was truly one-of-a-kind.

Awards and Accolades

Over the years, Theo Fennell received numerous awards and accolades for his contributions to the world of luxury jewellery. These accolades reinforced the brand's reputation for excellence and innovation.

Global Presence

Theo Fennell's jewellery has garnered an international following, with boutiques in prestigious locations around the world, including London's Fulham Road, the United States, and Asia.

Legacy and Continued Innovation

Theo Fennell Topaz cross necklace and logoToday, Theo Fennell remains at the forefront of the luxury jewellery industry. The brand continues to produce exceptional pieces that combine artistry, craftsmanship, and a deep appreciation for the beauty of diamonds and fine materials.

Moreover, Theo Fennell's rise to fame as a luxury jewellery brand can be attributed to its commitment to artisanal craftsmanship, distinctive and imaginative designs, and the ability to offer clients a deeply personalised experience through bespoke creations. These elements, combined with a strong legacy of innovation, have solidified Theo Fennell's status as a revered name in the world of luxury jewellery. Having bought back his jewellery empire from private equity investors in 2021, Theo Fennell's nett worth is now believed to exceed £5 million.

A Poem In Every Collection 

Theo Fennell is renowned for several exceptional jewellery collections, each bearing the hallmark of artistry, innovation, and impeccable craftsmanship. Here are some of his best-known collections:

Alias Collection

The Alias collection is a testament to Theo Fennell's mastery of sculptural and architectural jewellery design. Featuring bold, geometric shapes and intricate detailing, these pieces are both striking and refined.

Art Collection

The Art collection draws inspiration from classical art forms, presenting jewellery that reflects the grandeur and elegance of bygone eras. Pieces in this collection often feature elaborate motifs, delicate filigree work, and an overall sense of opulence.

Serpents Collection

The Serpents collection showcases Theo Fennell's fascination with the snake motif. These pieces artfully capture the sinuous elegance of serpents, incorporating them into rings, bracelets, and necklaces, often adorned with precious gemstones.

Alias Silver Collection

This collection offers an exquisite range of sterling silver jewellery, showcasing Theo Fennell's commitment to quality craftsmanship and design excellence in more accessible pieces.

Button Collection

The Button collection is a whimsical nod to the everyday, elevating ordinary objects into extraordinary jewellery. Inspired by vintage buttons, these pieces exude a sense of nostalgia and charm.

Papillon Collection

True to its name, the Papillon collection is inspired by the delicate beauty of butterflies. These pieces capture the essence of nature's ephemeral wonders with graceful, wing-like designs.

Alias 2 Collection

Building on the success of the original Alias collection, Alias 2 features a new array of bold and distinctive pieces, often incorporating vibrant gemstones and unique materials.

Crosses Collection

The Crosses collection reimagines the classic cross symbol in Theo Fennell's signature style. These pieces range from elegantly understated to intricately embellished, making them versatile and meaningful adornments.

Keys Collection

The Keys collection celebrates the symbolism of keys, representing access to hidden treasures and secrets. These pieces feature intricate key designs often adorned with gemstones, adding an element of mystery and allure.

Tusk Collection

The Tusk collection takes inspiration from the natural world, incorporating the elegant curve of animal tusks into a range of jewellery pieces. These designs evoke a sense of organic beauty and grace.

These collections collectively showcase Theo Fennell's ability to infuse jewellery with creativity, artistry, and a profound respect for both nature and history. Each piece is a testament to his dedication to creating wearable art that transcends time and trends.

Becoming A Household Name

Theo Fennell's ascent to household name status in the world of luxury jewellery was marked by a confluence of innovative designs, bespoke craftsmanship, and high-profile endorsements. His imaginative and distinctive jewellery designs set him apart in an industry known for its tradition. Fennell's pieces were celebrated for their whimsical elements and artistic flair, challenging conventional norms and capturing the imagination of jewellery enthusiasts.

[Theo Fennell's] imaginative and distinctive jewellery designs set him apart in an industry known for its tradition.

A significant turning point came with the endorsement of high-profile celebrities and public figures. The sight of influential individuals donning Theo Fennell's creations at red-carpet events and in the media amplified his brand's visibility and appeal. This star-studded recognition helped catapult Fennell's name into the public consciousness, further establishing him as a leading figure in luxury jewellery.

Central to his rise was the ability to create bespoke, one-of-a-kind pieces for clients seeking a deeply personalised jewellery experience. This bespoke service not only showcased his exceptional craftsmanship but also formed meaningful connections with discerning clientele. Through custom-made creations, Fennell's brand became synonymous with individuality, allowing wearers to carry a piece of artistry and personal significance with them, solidifying his status as a household name in the realm of luxury jewellery.

The presence of Theo Fennell boutiques, including the flagship store on London's prestigious Fulham Road, provided a tangible space for clients to experience his creations. These retail locations became revered destinations for luxury jewellery enthusiasts, offering an immersive environment to explore and appreciate the artistry behind Fennell's designs. Furthermore, media features in prominent fashion and lifestyle publications, along with industry awards, played a pivotal role in cementing his reputation. The recognition from both the fashion community and discerning clientele alike further propelled Theo Fennell's brand into the limelight, leaving an indelible mark on the world of luxury jewellery.

Even after his retirement from the brand, Theo Fennell's legacy endures. His contributions to the world of jewellery continue to be celebrated, and the enduring appeal of his creations ensures that his name remains synonymous with creativity, artistry, and individuality. Through a combination of visionary designs, bespoke craftsmanship, and a global retail presence, Theo Fennell not only achieved household name status but also left an indelible mark on the landscape of luxury jewellery, reminding us that true artistry transcends time and trends.

Theo Fennell, Cartier logos

Theo Fennell Vs Cartier

Theo Fennell and Cartier are both esteemed luxury jewellery brands, each with its own unique style, heritage, and offerings. Here's a comparison between the two:

Theo Fennell

  • Heritage: Theo Fennell is a British luxury jewellery brand founded by Theo Fennell himself in 1982. The brand is known for its imaginative and distinctive designs that often incorporate whimsical and artistic elements.
  • Signature Style: Theo Fennell's jewellery is characterized by its creativity, individuality, and meticulous craftsmanship. The brand often draws inspiration from a wide range of sources, resulting in pieces that are both beautiful and infused with personality.
  • Bespoke Creations: One of Theo Fennell's strengths is its ability to create bespoke, one-of-a-kind pieces for clients. This service allows for a high level of personalization and ensures that each creation is truly unique.
  • Iconic Collections: Theo Fennell introduced several iconic jewellery collections, such as the Alias and Art collections, known for their distinctive design aesthetic and imaginative inspiration.
  • Global Presence: While Theo Fennell has a global following, it remains deeply rooted in British craftsmanship and design sensibilities.


  • Heritage: Cartier is a French luxury jewellery and watches brand that dates back to 1847. It is known for its timeless designs, exceptional craftsmanship, and historical significance in the world of jewellery.
  • Signature Style: Cartier is synonymous with classic and timeless elegance. The brand is renowned for its clean lines, iconic motifs (such as the Panther and Love bracelet), and use of high-quality materials.
  • Royal Connections: Cartier has a rich history of serving royalty and has been responsible for creating some of the most iconic pieces worn by royal families around the world.
  • Iconic Collections: Cartier's iconic collections include the Love collection, Tank watches, Trinity rings, and the Panthère de Cartier line. These collections have become emblematic of the brand's legacy.
  • Global Influence: Cartier has a significant global presence, with boutiques in major cities around the world. It is widely regarded as one of the most prestigious and influential jewellery brands worldwide.

In summary, while both Theo Fennell and Cartier are esteemed luxury jewellery brands, they have distinct styles, heritages, and areas of expertise. Theo Fennell is celebrated for his imaginative and artistic designs, as well as his bespoke creations. Cartier, on the other hand, is renowned for its classic and timeless elegance, with a rich history of serving royalty and a global influence that spans generations. Both brands have their own unique appeal, catering to different tastes and preferences in the world of luxury jewellery.

Buying Second-hand Theo Fennell Jewellery

It is possible to find second-hand Theo Fennell jewellery in the market. Many collectors and enthusiasts of fine jewellery appreciate the artistry and craftsmanship that Theo Fennell's pieces represent, making them sought-after items even in the secondary market. There are several avenues through which you can acquire second-hand Theo Fennell jewellery. Specialised dealers and vintage jewellery stores often carry a selection of pre-owned pieces. These establishments carefully authenticate and curate their inventory, ensuring that the jewellery they offer meets a certain standard of quality and authenticity.

When considering the purchase of second-hand Theo Fennell jewellery, it's important to do due diligence. Reputable sellers will often provide authentication certificates or documentation, and it's advisable to ask questions about the piece's history and condition. If possible, have the jewellery appraised by a qualified professional to verify its authenticity and value. Buying second-hand Theo Fennell jewellery can be a wonderful way to own a piece of wearable art at a potentially more accessible price point compared to purchasing new. Additionally, it aligns with sustainable practices by giving a new life to previously owned items, contributing to a more environmentally-conscious approach to luxury fashion.

An Affair With The Celebrities

Theo Fennell, celebrated for his imaginative and distinctive jewellery creations, has earned a prominent place in the world of luxury fashion. Beyond the red carpet and high-profile events, Fennell's designs have become a favoured choice among celebrities seeking pieces that reflect their unique style and personality. From iconic musicians to renowned actors, Theo Fennell's creations have graced some of the most influential figures in the entertainment industry, solidifying his status as a jeweller to the stars. In this spotlight, we explore the allure of Theo Fennell's designs and the notable celebrities who have chosen to adorn themselves with his masterpieces.

Elton John

The legendary musician and performer Elton John has been seen wearing Theo Fennell jewellery on several occasions. He is known for his bold and eclectic style, and Theo Fennell's distinctive designs complement his unique fashion sense.

Elizabeth Hurley

The English actress and model Elizabeth Hurley has been photographed wearing Theo Fennell jewellery at various events. Her elegant and sophisticated style is often accentuated by the addition of exquisite pieces from the brand.

Naomi Campbell

The supermodel Naomi Campbell is known for her love of luxury fashion and accessories. She has been seen wearing Theo Fennell jewellery, adding a touch of glamour to her already striking ensembles.

Jerry Hall

The American model and actress Jerry Hall, known for her iconic style, has been spotted wearing Theo Fennell jewellery. Her affinity for statement pieces complements Theo Fennell's bold and imaginative designs.

Holly Willoughby

The British television presenter Holly Willoughby has been known to wear jewellery from Theo Fennell. Her classic and elegant style often incorporates timeless pieces from the brand.


The British fashion icon Twiggy, known for her influence on 1960s fashion, has been seen wearing Theo Fennell jewellery. The brand's ability to combine creativity with classic elegance resonates with Twiggy's enduring style.

Trinny Woodall

The fashion guru and television presenter Trinny Woodall has been photographed wearing Theo Fennell jewellery. Her keen eye for style and appreciation for unique pieces make Theo Fennell a natural choice for her wardrobe.

Tamara Beckwith 

The British socialite and television personality Tamara Beckwith is a known fan of Theo Fennell jewellery. Her love for high-end fashion and accessories aligns seamlessly with the brand's luxurious offerings.

These examples demonstrate the broad appeal of Theo Fennell's jewellery, attracting celebrities from various backgrounds and style preferences. The brand's ability to create pieces that resonate with a diverse range of personalities further solidifies its status as a go-to choice for the discerning and fashion-forward.


Experience Theo Fennell’s Poetic Jewellery With S&R Jewellery

Experience Timeless poetry in the Heart of London with Theo Fennell and S&R Jewellery!

Discover a world where artistry meets luxury at our boutiques located in the heart of London. Theo Fennell, celebrated for his imaginative and distinctive jewellery creations, invites you to explore a collection that transcends conventional norms.

Step into one of our flagship stores on Victoria Street, Edgware Road, Fleet Street or South Kensington and be captivated by jewellery that tells a story, crafted with unparalleled craftsmanship. S&R Jewellery, a trusted destination for discerning collectors, joins hands with Theo Fennell to offer you an exquisite selection that embodies creativity and individuality.

Visit us today and let our knowledgeable staff guide you in finding the perfect piece that resonates with your style and taste. Elevate your jewellery collection with a masterpiece from Theo Fennell, now available at S&R Jewellery.

November 22, 2023