Selling Jewellery to a Jeweller - Top Tips for the Best Prices

People buy jewellery for many different reasons. For some, it’s the ultimate in romantic expression or because they adore the aesthetics of brands, like Cartier or Tiffany. For others, jewellery is an investment which they know at the point of purchase will result in them selling jewellery to a jeweller in the future.  
 
Selling jewellery helps people to declutter and, maybe, move to a different phase in their lives. For others, they may be hoping to access the value held in their jewellery to help with financial liquidity. Many jewellery lovers also choose to sell old jewellery to keep their collections fresh and updated.  
 
There are many different ways to sell jewellery, but the best place to sell jewellery is often with a trusted jewellery expert, such as a luxury jeweller.  

Why Sell Jewellery to a Jeweller? 

Where is the best place to sell jewellery in the UK? The best place to sell jewellery is selling it to a jeweller. Critically, this does not have to be from the same jeweller that you purchased your pieces from, but a jeweller can offer expert valuations for items of high value. 
 
Jewellers, especially established brands, are highly skilled experts that can offer extremely accurate valuations for jewellery. Professional jewellers monitor auction prices and have an awareness of what is selling well at the time.   
 
Jewellers in London like us offer valuations on a daily basis and offer a discreet service, with quick payments into your account, or even cash payments. We are a London jewellers and are highly regarded, with a heritage that reaches back to 1770. With a secure jewellery buying process that delivers a fast, reliable service, we are considered as one of the best jewellers to sell second hand jewellery to in London.

Do all jewellers buy jewellery?

No, not all jewellers buy jewellery. Many jewellers focus solely on selling new pieces or offering services such as repairs, resizing, and valuations. Only some specialise in purchasing pre-owned or second-hand items. Even among those that do buy jewellery, their interest can vary — some may only purchase certain luxury brands or specific types of items, such as jewellers that buy rings or gold pieces. 
 
Jewellers buying second hand jewellery will offer expert valuations on a range of jewellery pieces that include gold, diamond and other gemstones. Jewellers who buy second hand jewellery will be happy to offer valuations on branded pieces, especially pieces from the great luxury brands, like Cartier, Tiffany and Van Cleef and Arpels. Jewellers are also the best places to offer valuations on antique jewellery and vintage pieces, with expert knowledge on the brands’ collections and the current market prices at auction.

How to sell jewellery

The process for selling jewellery to a jeweller is well defined: 

How do jewellers buy gold jewellery? 

This involves checking the carat (ct) to determine purity, such as 9ct, 18ct, or 24ct, and weighing the item to calculate its gold content. They’ll also inspect the condition, as damage or missing parts can affect the resale potential. For unbranded gold jewellery, jewellers usually base their offer primarily on the weight and purity of the gold, since the piece’s value lies mainly in its metal content. This is the same as when selling jewellery that includes diamond or other precious gemstones, the jeweller will inspect the gemstones for the 4Cs to find its value. However, for branded or designer gold jewellery, such as Cartier, Tiffany & Co. or Bvlgari, jewellers take into account more than just the metal. The brand’s provenance, craftsmanship, and desirability add significant value beyond the gold itself. In these cases, the price offered often reflects both the intrinsic value of the gold and the market value of the brand.