Why Buy a Second Hand Luxury Watch?

Buying pre-owned watches

When it comes to buying luxury items, part of the reason that we buy them is that notion of ownership; luxury isn’t often connected with buying things that have been pre-owned or second hand. However, there are exceptions to this notion. Consider art, and think about classic cars. What about pre-owned luxury watches?

Rather than a compromise, buying a pre-owned watch is the very best way to get your hands on a collectable that you simply can’t buy from new. Because highly sought-after watches can pop up from time to time because people are looking for different models, it actually makes a pre-owned watch purchase the smartest option around.

Where can I buy a second hand luxury watch?

There are many different online e-stores that offer second hand watches, including eBay, but it is something that needs more careful consideration if you are looking for a high-end luxury branded watch. For the finer watches on the market, such as Omega, Rolex, TUDOR, and Hublot, you may even be able to pick these up at auction – but you always run the risk of being outbid. Here at S&R, we are a luxury pre-owned watch and second hand jewellery store, and have a great selection of second hand watches for you to choose from. We can always guarantee that what you're buying is genuine! Shop our collection of pre-owned jewellery and pre-owned watches for gents and ladies today.

The supply demand of luxury watches

Many of the best watchmaking brands in the world share something in common – a greater demand than supply. It’s not surprising, as these brands stick to their production numbers then stop. It’s a simple, but very effective, way to create a buzz around their brand. This means that many models have years-long waiting lists to buy from new.

By opting to buy second hand, you can simply leapfrog the queue and move straight to the front – especially if you are thinking about investing in a Rolex.

Bursting the watch brand bubble

Here at S&R Jewellers, we appreciate each every pre-owned luxury, designer, vintage and antique watch that we welcome in our London stores. We know that there is a great story behind each watch, and that every new owner adds a little of their own magic to the watch when they own it.

What we don’t have to consider is the need to hike the costs up unnecessarily because it is a particular brand. It means that you’ll get more watch for your money, and you will increase your chances of paying less for a sublime watch than you would if you purchased from new.

Why should I buy a pre-owned watch?

Second hand watches rise in value

Like cars, watches usually suffer the greatest depreciation in value when they are purchased used for the first time. If you purchase a watch at a certain point in the resale chain, after buyer number one, you increase your opportunity of buying at a lower price reselling at a higher price. This is because second hand watches can start to rise in value as they become sought-after models or good ‘vintages’. The value can also continue to increase with every year that passes since the watches’ production.

A greater selection of watch brand models

Here at S&R Jewellers, we’re not constrained by brand restrictions with our second hand watch collection for ladies and gents, which means that we will feature second hand watches from a number of brands, with several models that stretch back over years. You may be able to pick up a classic Rolex model from the 1960s, or purchase an Omega from 2012, the same year that the brand managed to time keep the Olympic Games to a millionth of a second.

For example, by purchasing from someone like us, you may even be able to purchase an aviator watch that has been put to the test by a pilot-owner. It’s simply a much more interesting proposition than buying from new.

With Rolex, Omega, Breitling, and Patek Philippe making changes to their product lines every year, it can make it harder to find a watch with the features that really capture your imagination. In January 2021, Omega discontinued the old Speedmaster model in favour of a new one. Second hand is your only real opportunity to purchase the older-style model. The same can be said for the Rolex Submariner with a date dial.

Second hand watches have a better resale value

Purchasing a pre-owned luxury watch, such as a Rolex, can be a smart move. When luxury watch brands stop making certain models, they tend not to bring them back to life again. This instantly raises the value of these models.

Pre-owned designer watches at Suttons & Robertsons London Jewellers

 Here at S&R London Jewellers, we have a great selection of pre-owned watch models for men and women for you to choose from. We are renowned for our collection of pre-owned luxury watches from world leading brands such as Rolex, Breitling, Carter, TUDOR, OMEGA, TAG Heuer, Bvlgari and more. Discover pre-owned timepieces for men and women online at S&R Jewellers here, or visit our London Store.

We also stock pre-owned vintage, luxury and designer jewellery from Vera Wang, Cartier, Tiffany, DeBeers, and Boodles, which you can browse by clicking here. 

If you can't quite find the pre-owned watch model or jewellery piece that you are looking for, then get in touch with a member of our team. We will be happy to help you out and guide you in the right direction!

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