When it comes to luxury jewellery, the debate over which brand reigns supreme is as timeless as the pieces themselves. Whether you're exploring brands like Tiffany, Cartier and Van Cleef & Arpels, the decision can be daunting. Each brand has a distinct identity, legacy, and design philosophy. But how do you choose between them? Whether you're drawn to Cartier's bold lines, Van Cleef's whimsical elegance, or Tiffany's timeless charm, there's a piece for every taste. But what About Bvlgari? Although not the focus of this comparison, Bvlgari is worth mentioning for its bold and sculptural designs. Their B.zero1 rings and Serpenti pieces are iconic in their own right, offering an alternative to the classic aesthetics of Cartier, Van Cleef, and Tiffany.

Cartier: Iconic Sophistication

Known as the "Jeweller of Kings," Cartier is famous for its Love Bracelet and Panthère collection, Cartier’s designs often carry a universal appeal with sleek and structured aesthetics. Founded in 1847, Cartier pieces are luxurious yet versatile enough for everyday wear, making them a favourite. The brand is best known for its ability to balance bold designs with refined elegance. 

cartier jewellery
Cartier Jewellery & Cartier Love Bracelet With Screwdriver

The Cartier Love Bracelet is a symbol of everlasting love. Designed in 1969, the bracelet is secured with a tiny screwdriver, emphasising commitment and exclusivity. It’s crafted in precious materials of yellow, rose, and white gold, often embellished with diamonds. While the price for a new Cartier Love Bracelet can be expensive, buying pre-owned can save you up to 50%, making it a smart choice for collectors looking for both luxury and value.

Van Cleef & Arpels: Whimsical Elegance

Van Cleef & Arpels, founded in 1906, is known for its magical and nature-inspired designs. The Alhambra collection, with its four-leaf clover motif, was introduced in 1968, and is one of its most beloved lines synonymous with luck, beauty, and refinement. 

The Van Cleef Clover bracelet often features materials like mother-of-pearl, malachite, and onyx, framed in gold. While the Alhambra is delicate and whimsical, it also holds its own as a status symbol. The Van Cleef and Arpels price for a new Van Cleef and Arpels bangle starts from £3,000 depending on the materials and design. Opting for a second-hand version not only makes it more affordable but also gives you access to vintage editions that are no longer produced.

van cleef alhambra jewellery
Van Cleef Alhambra Jewellery Collection

Tiffany & Co. - Classic Glamour

Tiffany is all about American elegance, with a heritage steeped in love and commitment. From the legendary Tiffany Setting engagement ring to the sleek T Bracelet, Tiffany pieces are celebrated for their modern simplicity. There’s something timeless about the little 'blue box'. Since 1837, it has captured hearts with its timeless designs and iconic Tiffany Blue packaging. The Tiffany T Bangle, part of the modern "T" collection, is a sleek and contemporary piece that stands out for its simplicity and versatility. The Tiffany T Bangle comes in various styles, from classic gold designs to diamond-encrusted options. Prices typically start at around £2,000 for plain metal bangles and go up significantly for diamond-studded versions. Like Cartier and Van Cleef, Tiffany jewellery retains its value well, and used pieces often hold a certain charm that makes them even more desirable.

Necklaces: Van Cleef Vs Cartier Vs Tiffany Necklace

For necklaces, Van Cleef’s Alhambra pendants offer a playful yet luxurious option, while Cartier’s necklaces often make a bold statement. Tiffany’s designs are understated but iconic, such as the Return to Tiffany heart tag or the Tiffany Keys collection. Tiffany or Van Cleef and Cartier necklaces? If you want a bold, standout piece, Cartier is a better choice. For something minimalist and classic, Tiffany always wins whereas typically Van Cleef necklaces are perfect for adding a touch of whimsy to your collection. 

Bracelets: Tiffany T Bracelet Vs Cartier Love Bracelet Vs Van Cleef Alhambra

The choice between the Cartier Love Bracelet, Van Cleef Alhambra, and Tiffany T Bangle is ultimately determined by your personal taste.

  • Cartier Love Bracelet: Symbolic, bold, and a statement piece for every day. Designed in the 1970s, the Cartier Love Bracelet is a symbol of commitment. Its screwdriver lock requires a special screwdriver to secure, making it a favourite for couples and adding a unique layer of meaning.
  • Van Cleef Alhambra Bracelet: Feminine, versatile, and rich in heritage. Van Cleef’s Alhambra Bracelet is iconic for its delicate clover motifs, often adorned with mother-of-pearl or onyx. It’s perfect for someone who loves a playful yet elegant look whether you choose a single motif or a multi-motif design. Vintage Alhambra bracelets are particularly sought after, as their older designs often have unique details no longer in production.
  • Tiffany T Bangle: Minimalist, modern, and effortlessly chic. For a modern and bold statement, the Tiffany T Bangle stands out. The clean lines of the "T" motif make it a go-to for contemporary jewellery lovers. It’s perfect for stacking with other bracelets, and its minimalist design is both stylish and versatile.

Bracelet

Price (New)

Materials

Style

Key Features

Cartier Love Bracelet

£5,000 +

18ct gold (yellow, white & rose), diamond options

Sleek and timeless

Secured with a screwdriver; symbolises everlasting love.

Van Cleef Vintage Alhambra Bracelet

£4,200 +

18ct gold (yellow, white & rose), mother-of-pearl, gemstones

Whimsical and elegant

Clover motifs inspired by luck and natural beauty.

Tiffany T Bangle

£1,800 +

18ct gold (yellow, white & rose), sterling silver, diamonds

Modern and minimalist

Bold “T” design; represents strength and connection.


To save on cost, buying second-hand can reduce the price significantly, giving you the same timeless piece with up to 50% off. A pre-loved piece is just as beautiful as brand-new jewellery with very few pieces having visible marks from use. We refurbish all of our pieces where necessary so that they look as good as new.

Factors to Consider When Choosing

1. Style and Aesthetic

  • Cartier is the epitome of understated elegance. Its Love Bracelet is bold yet classic, making it a staple for everyday wear.
  • Van Cleef & Arpels leans into feminine and artistic motifs. The Alhambra is perfect if you love jewellery with a touch of whimsy and heritage.
  • Tiffany & Co. shines with sleek and modern designs. The T Bangle is ideal for those who prefer minimalist pieces with a contemporary flair.

2. Price and Value

When comparing Cartier vs. Van Cleef or Tiffany, it’s essential to consider both upfront costs and long-term value. Is Cartier or Tiffany more expensive? Cartier is often perceived as the most expensive, but certain Tiffany pieces can rival or surpass Cartier’s price tags. On the other hand, Van Cleef and Arpels’ bracelet price can be justified by its intricate craftsmanship.

3. Vintage Appeal

For those who value unique finds, the pre-loved market offers incredible options. Vintage Van Cleef and Cartier and Tiffany pieces often come with a sense of history that adds depth to your collection. Brands like Bvlgari, known for bold designs, also make excellent additions to a vintage jewellery wardrobe.

tiffany jewellery and engagement rings
Tiffany Engagement Rings & Jewellery

Engagement Rings and Wedding Bands: Cartier vs Tiffany vs Van Cleef

When it comes to engagement rings, both Cartier and Tiffany are very popular choices and Van Cleef and Arpels’ engagement rings offer a more niche appeal. Wedding bands are another area where Cartier and Tiffany excel. Cartier’s bands often feature unique designs like the Trinity or Love rings, blending artistic style with tradition. Tiffany, on the other hand, keeps things classic with options like plain sterling silver or diamond-studded bands. Do you want a Cartier or Tiffany engagement ring?

Cartier Vs Tiffany Engagement Ring

  • Cartier engagement rings boast classic elegance, often featuring brilliant-cut diamonds in timeless settings. The Cartier Destinée and Solitaire 1895 are timeless choices that appeal to those who value artistry alongside sparkle. Their wedding bands are equally refined, with sleek, simple designs perfect as both jewellery for men and jewellery for women
  • Tiffany engagement rings, particularly the Tiffany Setting, are iconic for a reason. The six-prong setting revolutionised how diamonds were showcased, maximising their brilliance. Tiffany wedding bands are equally exquisite, with options ranging from understated metal bands to diamond-encrusted styles. 

If you’re wondering, is Cartier or Tiffany better for engagement rings or wedding bands?—it largely depends on your preference for style. Cartier leans slightly more understated, while Tiffany exudes a glamorous charm with every woman dreaming of the day they got a Tiffany ring. Find out more in our engagement ring buying guide


So, Which One Should You Buy?

There’s no definitive answer to whether Cartier, Van Cleef, or Tiffany is "better." Each brand has its own strengths, and the best choice depends on your style, budget, and the occasion. So, whether you're comparing Cartier vs Tiffany or Bvlgari, or deliberating between Van Cleef vs Cartier, you’re choosing a piece that you will keep for a lifetime so choose something you like and that represents you and your style. In the end, it’s not just about the brand but the story the piece tells.

  • If you want a timeless classic, go for Cartier.
  • For playful elegance, Van Cleef is the way to go.
  • If modern simplicity is your style, Tiffany delivers.
bvlgari vs cartier jewellery
Bvlgari Jewellery Vs Cartier Jewellery

The Pre-Owned Advantage - Shop With S&R Jewellers

And don’t forget the allure of vintage. Buying pre-owned not only makes these luxury brands more accessible but also adds a unique story to your jewellery collection. Whether it’s a second-hand Cartier Love Bracelet, a pre-loved Van Cleef Alhambra, or a vintage Tiffany necklace, these pieces prove that luxury never goes out of style. Buying second-hand jewellery can save you up to 50% allowing you to save money or get another piece as well with the money you have saved. This is also great when buying pre-loved gifts as you can get a more valuable piece for less. Vintage pieces often come with unique characteristics that newer designs lack, making them even more special. 

Shop pre-owned luxury jewellery from Tiffany, Cartier, Van Cleef, Bvlgari & more with us online today or visit us in one of our London showrooms to see the pieces in person. 

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