Investing in Watches - Should You Invest in a Second Hand Watch?

Luxury watches are high-end timepieces that go beyond the basic function of telling time. They are crafted with exceptional precision, attention to detail, and exquisite craftsmanship. Luxury watches often feature intricate mechanical movements, high-quality materials, and unique design elements that set them apart from mass-produced timepieces. They are created by renowned watchmakers and prestigious watch brands that have a rich history and reputation for excellence. 

Designer watches are not only status symbols but also represent a combination of art, engineering, and horological expertise. They are often sought after by watch enthusiasts, collectors, and individuals who appreciate fine craftsmanship and exclusivity. Luxury watches can feature complicated engineerings like chronographs, tourbillons, perpetual calendars, and moon phases, showcasing the mastery of watchmaking and offering additional functionalities. Owning a luxury watch symbolises sophistication, elegance, and appreciation for timeless craftsmanship.

Pre-Loved Luxury Watches

Investing in a luxury timepiece is a dream for many watch enthusiasts and collectors. However, the high price tags associated with brand-new luxury watches can often be a barrier. Fortunately, the pre-loved luxury watch market offers an attractive alternative. Buying pre-owned timepieces comes with a range of benefits that make it a compelling choice for those seeking to own prestigious watches without breaking the bank. From cost savings to a wider selection of models and historical significance, the advantages of buying pre-loved luxury watches are numerous. In this article, we will explore these benefits in detail, shedding light on why purchasing pre-owned timepieces has become an increasingly popular option for watch aficionados. Whether you are a seasoned collector or a first-time buyer, understanding the advantages of buying pre-loved luxury watches can help you make an informed and rewarding investment decision.

A Secondhand Investment 

Buying a pre-loved luxury watch can indeed be seen as an investment. While many people purchase luxury watches for their aesthetic appeal and craftsmanship, certain timepieces have proven to hold or even increase in value over time. Here are some factors that make pre-loved luxury watches a potential investment:

1. Limited-edition or discontinued luxury watches often become sought-after collectables, driving their value in the pre-owned market. If you acquire such a timepiece at a reasonable price, its value may appreciate as its availability decreases, making it a potential investment asset.
2. Luxury watch brands with a strong heritage and reputation for quality tend to maintain their value well. Established brands like Rolex, Patek Philippe, and Audemars Piguet are known for their consistent demand, which can positively impact the resale value of their pre-owned watches.
3. The condition of a pre-loved watch significantly affects its value. Well-preserved timepieces with minimal wear and tear are likely to command higher prices in the market. Additionally, if a specific model is rare or in high demand, its value may increase over time.
4. Watches that are particularly sought after by collectors, such as vintage pieces or those associated with historical events or famous individuals, can carry a premium value. Their desirability among collectors can drive up prices, making them potential investments.
5. Like any investment, timing and market trends play a role. Knowledge of the market and identifying opportunities where certain models or brands are undervalued can increase the chances of profitable investment in pre-loved luxury watches.

Not all luxury watches will appreciate in value, and the market can be unpredictable. The primary enjoyment of owning a luxury watch should stem from its craftsmanship, design, and personal attachment rather than solely as an investment. However, if you conduct thorough research, buy from reputable sellers, and select watches with the potential for value appreciation, pre-loved luxury watches can offer both aesthetic pleasure and the possibility of a return on investment.

A Celebrity Timepiece

Celebrities have long been synonymous with style and luxury, and one of the key accessories that often graces their wrists is a designer luxury watch. From red-carpet events to casual outings, celebrities have been spotted wearing exquisite timepieces that make a statement and elevate their overall look. These renowned individuals not only have a taste for fashion but also understand the value and allure of owning a high-end watch. Whether it's the classic elegance of a Rolex or the avant-garde designs of brands like Audemars Piguet and Hublot, celebrities effortlessly showcase the beauty and craftsmanship of designer luxury watches. In this article, we delve into the world of celebrity timepieces, exploring the brands they favour, the styles they embrace, and how their choices influence trends and shape the perception of luxury watches in popular culture. Join us as we explore the fascinating realm where celebrity status meets exquisite timekeeping, giving us a glimpse into the glamorous world of designing luxury watches worn by the stars.

Designer Watch Brands With Status

In the world of luxury watches, certain timepieces carry an esteemed status that sets them apart from the rest. What gives a designer watch status? It's a combination of several factors that contribute to the aura of prestige and desirability surrounding these timepieces. From the brand's legacy and reputation to the craftsmanship and materials used, each element plays a crucial role in establishing the status of a designer watch. 

Rolex

Rolex is a renowned Swiss luxury watch brand synonymous with prestige, quality, and timeless elegance. Founded in 1905 by Hans Wilsdorf, Rolex has established itself as one of the most iconic and influential names in the watchmaking industry. Rolex watches are known for their exceptional craftsmanship, precision, and durability. They are meticulously engineered, using high-quality materials such as stainless steel, gold, and platinum. Rolex is also recognised for its in-house movements, known for their reliability and accuracy.

The brand offers a diverse range of collections, each with its distinct style and functionality. From the classic and versatile Rolex Datejust to the rugged and adventurous Rolex Explorer, there is a Rolex watch to suit various lifestyles and preferences. The iconic Rolex Submariner, known for its diving capabilities, and the luxurious Rolex Day-Date, often called the "President's watch," are among their most famous models. Rolex watches are also revered for their timeless designs. The brand has maintained a consistent aesthetic over the years, characterised by clean lines, robust cases, and legible dials. Many Rolex designs have become iconic and instantly recognisable, reflecting the brand's commitment to an enduring style.

Overall, Rolex watches represent a blend of tradition, innovation, and prestige. With their exceptional quality, timeless designs, and enduring popularity, Rolex timepieces are cherished by watch enthusiasts and remain a symbol of achievement and luxury driving high demand and associated value.

Celebrity Status 

Rolex watches have long been a favourite choice among celebrities, who appreciate the brand's reputation for luxury and timeless elegance.

1. The late actor Paul Newman was often seen wearing a Rolex Daytona, which has since been referred to as the "Paul Newman Daytona" due to his association with the model.
2. Renowned tennis player Roger Federer is an ambassador for Rolex and has been spotted wearing various Rolex models, including the Rolex Datejust and Rolex Submariner.
3. Former professional footballer David Beckham has been photographed wearing several Rolex watches, including the Rolex Day-Date, Rolex Daytona, and Rolex GMT-Master II.
4. Actress Jennifer Aniston has been seen sporting a Rolex Datejust, showcasing her affinity for the brand's classic and understated elegance.
5. Rapper and entrepreneur Jay-Z is known to wear Rolex watches, including the iconic Rolex Day-Date, which is often referred to as the "President's watch."
6. Singer and fashion icon Rihanna has been photographed wearing various Rolex models, including the Rolex Day-Date and Rolex Datejust.
7. Talk show host Ellen DeGeneres is a known Rolex enthusiast and has been seen wearing different Rolex watches, such as the Rolex Daytona and Rolex Submariner.

These are just a few examples of the many celebrities who appreciate the timeless appeal and luxury of Rolex watches. Their choice to wear Rolex timepieces further enhances the brand's status and reinforces its association with elegance and success.

View Rolex Watches → 

Cartier

Cartier is a prestigious French luxury brand known for its exquisite jewellery and watches. Founded in 1847, Cartier has established itself as a symbol of elegance, craftsmanship, and innovation. While Cartier is renowned for its jewellery, its watches are equally revered and coveted by watch enthusiasts worldwide.

Cartier watches are characterised by their distinctive designs, combining traditional watchmaking techniques with artistic flair. The brand's timepieces often feature elegant and refined aesthetics, incorporating Roman numerals, blue steel hands, and signature Cartier motifs like the Panther and the Cartier logo. One of Cartier's most iconic watch collections is the Cartier Tank, introduced in 1917. The Tank series is known for its rectangular case, clean lines, and timeless appeal. Other notable collections include the Cartier Santos, inspired by the first wristwatch created for aviator Alberto Santos-Dumont, and the Cartier Ballon Bleu, featuring a distinctive rounded case with a sapphire cabochon crown.

Cartier watches are crafted with meticulous attention to detail and are powered by precise and reliable Swiss-made movements. The brand combines traditional watchmaking techniques with modern technology, ensuring exceptional timekeeping performance. In addition to their aesthetic appeal, Cartier watches carry a sense of prestige and luxury. The brand's association with royalty, celebrities, and influential figures has further enhanced its reputation. Cartier watches have adorned the wrists of notable individuals, including members of royal families, actors, musicians, and fashion icons.

With their timeless designs, exceptional craftsmanship, and rich heritage, Cartier watches are considered both elegant accessories and timeless investments. They are designed to be cherished for generations, reflecting the brand's commitment to creating enduring pieces of wearable art.

Celebrity Status 

Celebrities have long favoured Cartier watches for their luxurious appeal and timeless elegance. 

1. The Duchess of Cambridge, Kate Middleton, has been photographed wearing various Cartier timepieces, including the Cartier Ballon Bleu and the Cartier Tank Française.
2. Actor Jake Gyllenhaal has been spotted wearing the Cartier Santos, a classic and iconic Cartier timepiece.
3. Renowned actor Johnny Depp has been seen sporting a Cartier Santos Dumont, showcasing his affinity for the brand's sophisticated designs.
4. Filmmaker Sofia Coppola often wears a Cartier Tank watch, appreciating its timeless elegance and understated luxury.
5. Singer and fashion icon Rihanna has been photographed wearing Cartier watches on several occasions, including the Cartier Ballon Bleu and the Cartier Santos.
6. Actor Ryan Reynolds has been spotted wearing the Cartier Tank Solo, known for its sleek and refined aesthetic.
7. The Duchess of Sussex, Meghan Markle, has been seen wearing the Cartier Tank Française, adding a touch of elegance to her ensemble.

By adorning their wrists with Cartier timepieces, these individuals further enhance the brand's reputation and reinforce its status as a symbol of luxury and style.

View Cartier Watches → 

Breitling

Breitling is a prestigious Swiss luxury watch brand known for its precision, functionality, and association with aviation. Established in 1884, Breitling has a rich history in the field of chronographs and has consistently delivered timepieces of exceptional quality and performance. Breitling watches are recognised for their robustness, reliability, and dedication to precision timekeeping. The brand strongly connects to aviation and has produced timepieces specifically designed for pilots and aviation professionals. The Breitling Navitimer, introduced in the 1950s, has become an iconic pilot's watch, featuring a slide rule bezel for performing various calculations relevant to aviation.

In addition to their aviation heritage, Breitling watches are admired for their sporty aesthetics and sophisticated designs. The brand offers a diverse range of collections, including the Breitling Superocean for divers, the Breitling Chronomat for sports enthusiasts, and the Breitling Avenger for adventurers, among others. Each collection showcases distinctive features while maintaining the brand's commitment to accuracy and durability. In-house movements power breitling watches, meticulously crafted and tested to meet the brand's stringent standards. The brand strongly focuses on chronometer-certified watches, ensuring exceptional accuracy and precision.

Another hallmark of Breitling watches is their attention to detail and craftsmanship. The brand emphasises functionality and aesthetics, often incorporating intricate dial designs, high-quality materials, and precise finishing techniques. Breitling has also gained popularity among celebrities, with notable figures such as John Travolta and Brad Pitt being brand ambassadors for the company. The brand's association with aviation, performance, and adventure resonates with individuals who appreciate precision timekeeping and a sporty yet refined aesthetic.

Celebrity Status

Breitling watches have garnered the admiration of many celebrities who appreciate the brand's precision, functionality, and stylish designs. 

1. Actor and aviation enthusiast John Travolta has been a longtime ambassador for Breitling. He has been wearing various Breitling timepieces, including the Breitling Navitimer, reflecting his passion for aviation.
2. Former professional footballer David Beckham has been photographed wearing Breitling watches on multiple occasions, showcasing his affinity for the brand's sporty and stylish timepieces.
3. Actor Brad Pitt has been spotted wearing Breitling watches, including the Breitling Emergency, known for its unique distress beacon feature.
4. Award-winning actress Charlize Theron has been seen wearing Breitling watches, adding a touch of elegance and sophistication to her overall look.
5. Celebrity chef Gordon Ramsay has been known to wear Breitling watches, embracing the brand's bold and adventurous spirit.
6. The late legendary jazz musician Miles Davis often wore a Breitling Navitimer, showcasing his appreciation for music and aviation.

Many celebrities have embraced Breitling watches to reflect their style and appreciation for precision timekeeping. 

View Breitling Watches → 

Chanel

Chanel is a prestigious French luxury brand renowned for its elegant and timeless designs, and this extends to its watch collections as well. Chanel watches embody the brand's signature style, blending classic aesthetics with modern sophistication. Chanel watches are recognised for their refined craftsmanship and attention to detail. The brand takes pride in using high-quality materials, such as stainless steel, gold, and diamonds, to create timepieces that exude luxury and exclusivity. Each watch is meticulously crafted, reflecting Chanel's commitment to excellence.

The design of Chanel watches reflects the brand's iconic elements, including clean lines, minimalist dials, and subtle branding. The use of elegant shapes and carefully selected details adds to their appeal. Chanel offers a variety of collections, from the timeless Chanel J12, featuring ceramic cases and minimalist designs, to the elegant and feminine Chanel Premiere, inspired by the shape of the brand's iconic perfume cap. Chanel watches showcase not only exquisite craftsmanship but also boast accurate and reliable movements. The brand collaborates with renowned Swiss watchmakers to ensure the highest standards of precision and performance.

In addition to their technical and aesthetic merits, Chanel watches carry a sense of sophistication and prestige. The brand's association with luxury, fashion, and timeless elegance adds to their desirability. Chanel watches are often favoured by individuals who appreciate the fusion of fashion and horology, seeking a timepiece that embodies style and functionality.

Celebrity Status

Chanel watches have found favour among celebrities who appreciate the brand's iconic style and timeless elegance. 

1. British actress Keira Knightley has been spotted wearing Chanel watches, often opting for the sophisticated and minimalist designs of the Chanel J12 collection.
2. Actress and fashion model Diane Kruger has been seen wearing Chanel watches, adding a touch of elegance and refinement to her outfits.
3. Actress and Chanel ambassador Lily-Rose Depp frequently wears Chanel watches, showcasing her affinity for the brand and its exquisite timepieces.
4. Supermodel Claudia Schiffer has been photographed wearing Chanel watches, embodying the brand's blend of sophistication and fashion-forward style.
5. Musician and fashion icon Pharrell Williams has been known to wear Chanel watches, combining his love for music and style with the brand's timeless elegance.
6. Australian actress Margot Robbie has been sporting Chanel watches, complementing her chic and glamorous red carpet looks.

Many celebrities appreciate Chanel watches and choose to adorn their wrists with these exquisite timepieces. 

View Chanel Watches → 

Omega

Omega is a renowned Swiss luxury watch brand with a rich heritage from 1848. Known for its exceptional craftsmanship, precision, and association with space exploration and sports timing, Omega has established itself as a leading name in the world of horology and still continues the fight in the battle for leading luxury watch brand alongside companies such as Rolex. Omega watches are characterised by their innovative designs, technical excellence, and attention to detail. The brand's commitment to quality is evident in using high-grade materials, such as stainless steel, gold, and ceramic, and their meticulous manufacturing processes. Each Omega timepiece undergoes rigorous testing to ensure reliability, durability, and accurate timekeeping.

Omega has various watch collections catering to various styles and interests. From the iconic Omega Seamaster, favoured by divers and known for its water resistance and robustness, to the timeless Omega Speedmaster, famous for being the first watch on the moon, each collection carries its distinctive charm and purpose. In addition to their exceptional craftsmanship, Omega watches have been associated with historic moments and achievements. The Omega Speedmaster Professional, also known as the "Moonwatch," played a crucial role during NASA's Apollo space missions and is considered an iconic symbol of human exploration. This connection to space exploration has further elevated the brand's reputation and appeal.

Athletes and sports enthusiasts also favour omega watches. The brand serves as the official timekeeper for major sporting events, including the Olympic Games, and has developed timepieces with specialised features for timing and measuring athletic performances. Celebrities have also been drawn to Omega watches for their timeless elegance and association with achievement. Notable individuals such as George Clooney, Nicole Kidman, and Daniel Craig have been seen wearing Omega timepieces, further enhancing the brand's status and desirability.

Celebrity Status

Omega watches have been favoured by numerous celebrities who appreciate the brand's craftsmanship, innovation, and timeless appeal. 

1. Award-winning actor George Clooney has been a longtime brand ambassador for Omega. He is often seen wearing Omega watches, including the Omega Speedmaster, both on and off the screen.
2. Academy Award-winning actress Nicole Kidman has been associated with Omega and photographed wearing various Omega timepieces, showcasing her elegance and sophistication.
3. British actor Daniel Craig, known for his role as James Bond, is an Omega ambassador. He has worn Omega Seamaster watches in several Bond films, solidifying the brand's connection to the iconic character.
4. Supermodel Cindy Crawford has a longstanding association with Omega and has been seen wearing Omega watches for many years. She has contributed to the brand's campaigns and events.
5. Oscar-winning actor Eddie Redmayne has been spotted wearing Omega watches, displaying his affinity for the brand's classic and refined timepieces.
6. Olympic swimming champion Michael Phelps is an Omega ambassador and has worn Omega watches throughout his career. His collaboration with the brand highlights the precision and durability of Omega timepieces.
7. Astronaut Buzz Aldrin, known for being part of the Apollo 11 mission that landed on the moon, wore an Omega Speedmaster during the historic event, solidifying the watch's association with space exploration.

These are just a few examples of the many celebrities who appreciate Omega watches and choose to wear them.

 View Omega Watches → 

Tag Heuer

Tag Heuer is a renowned Swiss luxury watch brand with a rich heritage that dates back to 1860. Known for its precision, innovation, and association with motorsports, Tag Heuer has established itself as a leading name in luxury timepieces. Tag Heuer watches are recognised for their sporty aesthetics, cutting-edge technology, and exceptional performance. The brand combines traditional Swiss watchmaking techniques with modern design elements to create timepieces that capture elegance and sportiness.

Tag Heuer is strongly connected to motorsports and has been the official timekeeper for various prestigious racing events. The brand's commitment to precision and accuracy is evident in its chronograph watches, which offer precise timing functions for racing enthusiasts and professionals. In addition to their connection to motorsports, Tag Heuer watches are admired for their bold and distinctive designs. The brand offers a range of collections, from the iconic Tag Heuer Carrera, inspired by the thrill of car racing, to the Tag Heuer Aquaracer, designed for water sports enthusiasts. Each collection showcases unique features and embodies Tag Heuer's commitment to precision, durability, and performance.

Tag Heuer timepieces are often powered by Swiss-made automatic or quartz movements, ensuring reliable and accurate timekeeping. The brand also incorporates innovative materials, such as stainless steel, titanium, and ceramic, to enhance durability and aesthetics. Celebrities have also been drawn to Tag Heuer watches for their sporty elegance and association with motorsports. Notable individuals such as Leonardo DiCaprio, Chris Hemsworth, and Lewis Hamilton have been associated with the brand, showcasing their appreciation for Tag Heuer's craftsmanship and style.

Celebrity Status 

Tag Heuer watches have garnered the admiration of many celebrities, who appreciate the brand's sporty yet elegant designs and its association with precision and performance. 

1. Academy Award-winning actor Leonardo DiCaprio has been a Tag Heuer brand ambassador for many years. He has been spotted wearing various Tag Heuer timepieces, showcasing his affinity for the brand and its commitment to sustainability.
2. Australian actor Chris Hemsworth, best known as Thor in the Marvel Cinematic Universe, has been associated with Tag Heuer. He wears Tag Heuer watches at red-carpet events and public appearances, reflecting his appreciation for the brand's sporty and stylish timepieces.
3. Model and actress Cara Delevingne has been wearing Tag Heuer watches, adding a touch of sophistication and sportiness to her overall look.
4. American football quarterback Tom Brady, widely regarded as one of the greatest quarterbacks of all time, has been a Tag Heuer brand ambassador. He has been spotted wearing Tag Heuer watches, embodying the brand's commitment to precision and performance.
5. Model Bella Hadid has been associated with Tag Heuer and has been seen wearing their watches, showcasing her fashion-forward style and appreciation for the brand's designs.
6. Actor and race car driver Patrick Dempsey has a strong association with Tag Heuer, reflecting his passion for motorsports. He has been wearing Tag Heuer watches, highlighting the brand's connection to the racing world.

By adorning their wrists with Tag Heuer timepieces, these individuals further enhance the brand's reputation and reinforce its status as a symbol of precision, style, and performance.

View Tag Heuer Watches → 

BVLGARI

BVLGARI, often stylised as Bulgari, is an esteemed Italian luxury brand known for its exquisite jewellery, accessories, and watches. Since its establishment in 1884, BVLGARI has gained worldwide recognition for its bold and innovative designs that combine traditional craftsmanship with contemporary flair. BVLGARI watches are revered for their exceptional artistry and attention to detail. The brand incorporates high-quality materials, such as precious metals, diamonds, and coloured gemstones, into its timepieces, resulting in breathtaking creations that exude luxury and elegance.

One of BVLGARI's signature watch collections is the Serpenti, inspired by the mesmerising allure of snakes. The Serpenti watches feature serpent-inspired designs, often with coiled bracelets or straps that wrap around the wrist, symbolising eternal transformation and power. These timepieces have become iconic representations of BVLGARI's distinctive style. In addition to the Serpenti collection, BVLGARI offers a range of other watch collections, each with its unique aesthetic. From the sleek and sophisticated BVLGARI BVLGARI line to the sporty yet refined Octo collection, BVLGARI timepieces cater to diverse tastes and occasions. 

BVLGARI watches are renowned for their Swiss-made precision movements, ensuring accurate timekeeping and reliable performance. The brand's commitment to horological excellence is evident in its collaborations with renowned Swiss watchmakers and its dedication to technological advancements. BVLGARI watches have garnered attention from celebrities and watch enthusiasts alike. Renowned personalities such as Elizabeth Taylor, Charlize Theron, and Alicia Vikander have been seen wearing BVLGARI timepieces, further enhancing the brand's desirability and reputation.

BVLGARI watches have caught the attention of numerous celebrities who appreciate the brand's luxurious and distinctive designs.

1. The late actress and fashion icon Elizabeth Taylor was known for loving BVLGARI jewellery and watches. She famously owned a BVLGARI Serpenti watch, solidifying her association with the brand.
2. Academy Award-winning actress Charlize Theron has been spotted wearing BVLGARI watches on various occasions. Her elegant and sophisticated style complements the brand's luxurious timepieces.
3. Swedish actress Alicia Vikander, known for her roles in films like "Ex Machina" and "Tomb Raider," has been seen wearing BVLGARI watches. Her appreciation for the brand's aesthetic and craftsmanship aligns with her chic and modern style.
4. Supermodel Bella Hadid has been associated with BVLGARI and has been photographed wearing their watches. Her fashion-forward style and influential presence in the industry further enhance the brand's visibility.
5. American model Lily Aldridge has been a brand ambassador for BVLGARI and has showcased their watches in various campaigns. Her elegant and sophisticated style complements the brand's luxurious timepieces.
6. Spanish model and actor Jon Kortajarena has been associated with BVLGARI and seen wearing their watches. His suave and refined style aligns with the brand's ethos of elegance and luxury.

These are just a few examples of the many celebrities who appreciate BVLGARI watches and choose to wear them. 

View Bvlgari Watches → 

S&R Jewellers are proud to specialise in pre-owned watches, offering our clients full assurance with every purchase. Each watch is authenticated, accurately valued, cleaned and refurbished. Our experts are available to advise by phone 0203 282 7766 9am-5pm Monday to Friday. Watches can also be viewed in person at any of our four London stores by prior arrangement. Please get in touch to arrange an appointment at the most convenient location for you.

If you would like to sell your luxury timepiece, get a quote at Suttons & Robertsons to find out how much your watch is worth. 

Explore our watch guide: How to wear a watch - Tips to make your timepiece stand out